Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.
The brewing industry produces 9 million metric tons of spent grain annually, and rather than discard it, Anheuser-Busch InBev-backed ingredient supplier EverGrain is giving the nutrient-rich brewing byproduct a second chance as a food and beverage ingredient.
As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.
Popular Vermont craft brewery Hill Farmstead is going into hibernation in mid-January and will halt production and cease retail sales until late March.
Massachusetts Gov. Charlie Baker has signed the franchise reform bill into law, finally ending a two-decades-long debate between the state’s craft breweries and wholesalers.
Beer giant Molson Coors is continuing its push into non-alcoholic beverage categories with the U.S. launch of Veryvell, a line of sparkling CBD-infused drinks available exclusively in Colorado.
Michelob Ultra Organic Seltzer, one of several major hard seltzer launches of 2021, has arrived on shelves in variety 12- and 24-packs and 25 oz. single-serve cans.
The year 2020 was challenging in ways that few of us could possibly have anticipated. We have seen food and beverage industry members face a global pandemic that upended worker safety, the supply chain, retailing and distribution networks. The ongoing lockdowns have tested endurance and resources, but have pushed us all to find creative ways to survive and evolve.
The Brewers Association announced today that it will postpone its annual Craft Brewers Conference (CBC) and Brew Expo America until September and move the event to Denver from San Diego, where it had been planned for late March. The 2021 edition of CBC is now slated to be held September 9-12, pending health and safety protocols.
Americans’ consumption of alcohol has remained steady for nearly 15 years, but a new report from the research division of food and agribusiness financial firm Rabobank shows that Americans who imbibe are skewing more female, more diverse and older.
Corporate America is reassessing its campaign spending in the wake of a rally-turned-riot at the U.S. Capitol last week by supporters of President Donald Trump that left five people — including a Capitol police officer — dead. Within the beer industry, the two largest beer manufacturers in the U.S. told Brewbound that they will review their spending.
As it continues to develop new non-alcoholic brands in a myriad of categories, the Molson Coors Beverage Company announced today that it will enter the energy space with ZOA, a new better-for-you energy drink co-founded by actor Dwayne “The Rock” Johnson.
FIFCO USA will cease production of Portland Brewing Company beers and permanently close the brewery after 34 years, effective on February 5. FIFCO will also transfer production of Pyramid Brewing offerings, which had been brewed in Portland, to the Genesee production facility in Rochester, New York
Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.
