CGA: On-Premise Sales Remain Strong
On-premise sales velocity increased +78% in the week ending June 12 compared to the same time last year, according to the latest report from market research firm CGA.
Although sales velocity was lower than the same week in 2019, it’s not far behind at -5%. From a 12-week point of view, velocity is up — +15% compared to the same period in 2019.
Week-over-week, average outlet sales were positive (+2%) for the week ending June 13 compared to the week ending June 5. All key states observed experienced boosts from Memorial Day (May 31), resulting in negative trends on Monday, June 7, versus the previous week, but positive trends on Tuesday and Wednesday of the latest week.
New York (+203%) is performing the best compared to 2020. The state has experienced two consecutive weeks of positive trends, with +5% growth last week versus the week before. New York City (+7%) drove growth, while the rest of the state averaged +2%.
Texas (+39%), Florida (+36%) and California (+26%) all posted positive sales velocity compared to June 2019. Florida and Texas eased pandemic restrictions last year earlier than California and New York.
For more on-premise data trends from CGA, watch Brewbound’s Data Club presentation with the firm’s Matthew Crompton and Andrew Hummel.
BeerBoard: Volume Continues to Grow, Open Rates Drop Slightly
Volume (+1%) and rate of sale (+0.4%) continued to grow this past weekend (June 17-20) compared to the prior two-week period, according to the latest report from on-premise draft sales data firm BeerBoard. This marks three consecutive periods of growth for volume and rate of sale since the weekend of May 20-23, 2021.
Seven of the 10 states measured in the report posted increases in rate of sale, led by Michigan (+33.6%), Minnesota (+14.5%) and Illinois (+12.7%). Compared to the same weekend in 2019, rate of sale was up +12.2% nationally. South Carolina (+125.8%) and Georgia (+113.5%) recorded the most growth, while Minnesota (-2.5%) and Nevada (-16.9%) declined year-over-year.
Volume was down -36% nationally compared to the same weekend in 2019, but continues to trend upward. Illinois (+18.9%) recorded the most growth last weekend compared to the prior period, followed by Georgia (9.9%) and South Carolina (7.4%). Texas (-6.1%) and Tennessee (-3%) were the only states to see negative trends.
Open rates (92%) dropped slightly compared to the last two weeks (93%), but remained at or above 90% for the 11th consecutive period.
The average number of taps across observed states remained at 19 for the third period in a row. Four states (Florida, Michigan, New York, and South Carolina) added one handle per location, while Illinois and Nevada dropped one handle each. Each state in the report continues to have 30-50% fewer taps than 2019, and -50% nationally.
The style share for both volume and taps remained relatively unchanged this period. The top five styles (light lager, lagers, IPA, Belgian wit/white ale, and wheat/hefeweizen) had one change, with wheat/hefeweizen replacing European ales in fifth place.