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Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
The start of the NFL season brought high-scoring games, but low on-premise bev-alc sales, according to the latest report from on-premise insights firm BeerBoard.
There were plenty of trophy-worthy achievements across bev-alc during the FIFA World Cup, according to final data from on-premise insights firm BeerBoard.
On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.
Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.
Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.
The FIFA World Cup 2026 on-premise boost has emerged from coast to coast, according to the latest report from data firm BeerBoard. Those gains are much steeper in states with the 11 stadiums hosting World Cup matches, often by several orders of magnitude.
The FIFA World Cup is now in full swing, and while off-premise scans have yet to roll in for the start of the tournament, Week 1 on-premise trends have hit the wire and are displaying a much needed boost in beer sales.
Anheuser-Busch InBev’s (A-B) Michelob Ultra was Numero Uno on Cinco de Mayo, according to the latest report from on-premise insights firm BeerBoard.
An upset happened off the court during the final weekend of the NCAA basketball tournament. Anheuser-Busch InBev’s (A-B) Michelob Ultra (13.81% share) edged Constellation Brands’ Corona Extra (13.8% share) for the top volume spot among packaged products at bars and restaurants tracked by on-premise data firm BeerBoard.
As the NCAA men’s and women’s basketball tournaments marched into Final Four weekend, craft was the only segment to lose share of volume and dollar sales across all four regions, according to on-premise data firm BeerBoard.
March Madness has brought upsets, buzzer beaters and a boost to some beer brands’ draft sales, according to a new report from on-premise data firm BeerBoard.
St. Patrick’s Day may have fallen on a Tuesday this year, but the weekday timing didn’t stop consumers from celebrating the holiday in the on-premise, according to a report from BeerBoard.
Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”
Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.
