Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million, the two companies announced earlier this week. The transaction is for $10 million in cash and the rest in stock. An additional $40 million will be paid in shares based on performance in 2022 and 2023. The deal is expected to close at the end of this year.

Brewbound Podcast: Boston Beer Does the Dew

Brewbound Podcast: Boston Beer Does the Dew

The Brewbound team breaks down the new partnership between Boston Beer Company and PepsiCo to produce Hard MTN Dew in a conversation featuring guests 3Tier Beverages founder and CEO Donn Bichsel and Rabobank beverage analyst Bourcard Nesin.

Drizly: RTDs’ Growth Expected to Continue Through Fall

Drizly: RTDs’ Growth Expected to Continue Through Fall

The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.

Rhinegeist Names Mike Parks as Next CEO

Rhinegeist Names Mike Parks as Next CEO

Cincinnati’s Rhinegeist Brewery has named Mike Parks as its next CEO, company founders Bob Bonder and Bryant Goulding announced in a letter to employees today.