Left Hand Brewing has added three directors to its board, including former Brewers Association (BA) craft beer program director Julia Herz, the brewery announced today. Herz along with Connect for Health Colorado CEO Kevin Patterson and attorney Anton V. Dworak will join the board of the Longmont, Colorado-headquartered craft brewery. For Left Hand, the restructuring of its board of directors “deepens and diversifies fields of experience in the brewery’s advisory team, strengthens community ties, and increases stock value for current employee-owners and shareholders,” the brewery said in a press release.
Can the hard seltzer segment outsmart the seasonal slump it typically goes through every fall? Two-thirds of the Brewbound team discuss in the newest episode of the Brewbound Podcast.
Drizly, the Boston-based alcohol e-commerce platform, announced its expansion throughout Portland and Eugene, Oregon, Monday with the addition of 17 new partnership locations.
Despite recent slowdowns in hard seltzer sales trends, Boston Beer chief marketing officer Lesya Lysyj remains confident that the bubbly beverage and Truly Hard Seltzer are not going anywhere. “The category has become a mega category, and the growth is not done yet,” she told Brewbound.
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
Brienne Allan, who sparked an industry-wide reckoning with sexual harassment by asking a single question on her personal Instagram account (@ratmagnet) in May, announced today she will step down from her role as production manager at Salem, Massachusetts-based Notch Brewing. “It’s with a heavy and hopeful heart that this Thursday will be my last day at Notch Brewing,” she wrote in an Instagram post. “I’ve never felt more supported and shared such a similar goal with a company.”
Six months after its acquisition by Diageo Beer Company, Texas-based Lone River Beverage Company has tapped into the marketing resources of its parent company with the launch of its first ever national campaign.
The National Beer Wholesalers Association will require attendees of its annual convention and trade show to provide proof of vaccination against COVID-19 or a negative test before entering the event, scheduled to take place October 3-6 in Las Vegas.
Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.
A plan that would allow Canadian cannabis company Tilray to issue additional shares needs more votes, CEO Irwin D. Simon wrote to shareholders yesterday in a letter.
