Despite recent slowdowns in hard seltzer sales trends, Boston Beer chief marketing officer Lesya Lysyj remains confident that the bubbly beverage and Truly Hard Seltzer are not going anywhere. “The category has become a mega category, and the growth is not done yet,” she told Brewbound.
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Breakthru Beverage Group has tapped National Restaurant Association president and CEO Tom Bené as its next CEO, effective October 4.
Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
Brienne Allan, who sparked an industry-wide reckoning with sexual harassment by asking a single question on her personal Instagram account (@ratmagnet) in May, announced today she will step down from her role as production manager at Salem, Massachusetts-based Notch Brewing. “It’s with a heavy and hopeful heart that this Thursday will be my last day at Notch Brewing,” she wrote in an Instagram post. “I’ve never felt more supported and shared such a similar goal with a company.”
As Louisiana begins to tackle the all-too-familiar damage of Hurricane Ida, Faubourg Brewing Co. is giving back to the community it calls home.
Six months after its acquisition by Diageo Beer Company, Texas-based Lone River Beverage Company has tapped into the marketing resources of its parent company with the launch of its first ever national campaign.
The Brewbound team and leaders from Dogfish Head, New Belgium and Bell’s will do something refreshingly novel: talk about beer (no, not hard seltzer).
The National Beer Wholesalers Association will require attendees of its annual convention and trade show to provide proof of vaccination against COVID-19 or a negative test before entering the event, scheduled to take place October 3-6 in Las Vegas.
Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.
A plan that would allow Canadian cannabis company Tilray to issue additional shares needs more votes, CEO Irwin D. Simon wrote to shareholders yesterday in a letter.
Businesses may have to prepare for less frequent on-premise visits this fall, as consumers are becoming increasingly more wary of visiting bars and restaurants with rising COVID-19 cases, according to a study released yesterday by investment banking and financial services firm Jefferies.
An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.
Generation Z consumers are coming of age, and the next Brew Talks meet up will explore marketing strategies to speak to this new generation of drinkers. Brewbound’s Brew Talks meetup series will return with a live and in-person event from 1-4 p.m. MT on Thursday, September 9, at Herman’s Hideaway.
