The on-premise channel is set up for a big couple of days between Super Bowl Sunday and Valentine’s Day, according to market research firm CGA’s latest “On-Premise Impact Report.”
The focus of Bump Williams Consulting’s February report zeroed in on the number of joint ventures (JVs), partnerships and alliances between large non-alcoholic beverage producers, beer manufacturers and even spirits companies.
Dick Leinenkugel will retire from the brewery that bears his family’s name at the end of 2022, Molson Coors announced today. Tony Bugher, associate marketing manager for the brand and Leinenkugel’s nephew, will take the reins of the Chippewa Falls, Wisconsin-based Jacob Leinenkugel Brewing Company on January 1, 2023.
Boston Beer Company is investing $5 million in Twisted Tea’s winter advertising campaign – more than five times what it spent in Q1 2021 — and introducing a winter-focused ad for the first time.
The California Family Beer Distributors (CFBD), a trade group representing independent wholesalers in the Golden State, has pushed back against statements made earlier this week by Constellation Brands CEO Bill Newlands regarding the Mexican import giant’s proposed termination of two wholesalers.
North Coast Brewing Company has appointed Jennifer Owen as the Fort Bragg, California-based craft brewery’s next CEO, the company announced on January 27. Plus, new hires at Lord Hobo and Toppling Goliath.
Non-alcoholic (NA) beer maker Athletic Brewing Company will increase prices for many of its offerings, starting February 15, citing inflationary cost pressures from across the supply chain.
Premium offerings and ready-to-drink packaged cocktails propelled the spirits category to $35.8 billion in sales in 2021, a +12% increase from 2020, the Distilled Spirits Council of the U.S. (DISCUS) announced this week.
“Share of Buzz” may be one of the biggest challenges facing brands looking to enter the cannabis beverage space, according to a panel discussion hosted by Duane Morris LLP and the American Trade Association for Cannabis and Hemp’s (ATACH) Cannabis Beverage Council on Wednesday. The webinar, titled The Cannabis Beverage Revolution: Is Beverage Cannabis’ Next… Read more »
Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.
Sonic Hard Seltzer is cruising into 21 additional states — including many of the namesake fast-food chain’s strongest markets.
The Alcohol and Tobacco Tax and Trade Bureau is scrutinizing sports sponsorships struck by bev-alc producers and distributors. How can brewers play in this space without running afoul of the government agency? McDermott Will & Emery’s Alva Mather and Nichole Shustack offer their opinions on the Brewbound Podcast.
Boston Beer Company founder and chairman Jim Koch discussed the future of core beer and his company’s fourth category offerings – including the forthcoming Hard Mtn Dew collaboration with PepsiCo – during Beer Business Daily’s annual Beer Industry Summit earlier this week.
Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.
