Brewbound Podcast: Hard Seltzer Liquor Store Runs in Utah, Plus NA Lite Beer

Brewbound Podcast: Hard Seltzer Liquor Store Runs in Utah, Plus NA Lite Beer

The Brewbound team discusses the latest news, including a law making its way through the Utah Legislature that will require several hard seltzer brands to be sold in state-run liquor stores. The team also discusses the launch of Athletic Lite, a 25-calorie non-alcoholic beer, distribution moves in Minnesota and Vermont, and fundraising efforts for Ukraine. Plus, Jess goes to a tap takeover.

Hoplark Launches Non-Alc ‘Hop Brew’

Hoplark Launches Non-Alc ‘Hop Brew’

After launching his company Hoplark to create an alternative to beer, Dean Eberhardt is going after the real thing. Known for its four-SKU line of RTD hopped teas, the Boulder, Colorado-based beverage company has announced its entrance into the non-alcoholic “beer” market with the launch of Hoplark 0.0, a zero-calorie, zero-proof craft brew line that arrives in stores this month.

Athletic Jumps into Light Beer with Non-Alcoholic Athletic Lite

Athletic Jumps into Light Beer with Non-Alcoholic Athletic Lite

Following a year of explosive growth, non-alcoholic craft brewer Athletic Brewing is looking to lighten things up. The Stratford, Connecticut-headquartered brewery is launching Athletic Lite, a non-alc light beer that checks in at 25 calories, 0 grams of sugar, and 5 grams of carbohydrates.

Bump Williams Consulting: Flavor-Forward Offerings Drive Beer Category Growth

Bump Williams Consulting: Flavor-Forward Offerings Drive Beer Category Growth

Flavored offerings across several beer category segments are driving growth, according to Bump Williams Consulting’s most recent report. “Flavors clearly stand out as a common thread when it comes to answering the question of ‘Where is growth coming from?’” Williams wrote.