Hard Seltzer Roundup: New Belgium Releases High ABV Fruit Smash Super Hard Seltzer; White Claw Launches ‘Surf;’ Two Robbers Debuts Fruit Punch
As Green Man Brewery enters its 25th year, the company is continuing to build its presence in downtown Asheville, North Carolina. Green Man will celebrate its quarter century in business starting on Thursday, March 17 (St. Patrick’s Day), and running through the weekend, culminating with a block party featuring live music, food trucks and several beer releases.
Workers at contract producer City Brewing’s Latrobe, Pennsylvania-based facility went on strike Tuesday after being without a contract since March 3, TribLive reported. The IUE-CWA Local 22 union has filed three complaints with the National Labor Relations Board and allege that City leadership has made unilateral changes to a contract, refused to furnish information, taken coercive actions and changed the terms and conditions of employment.
Schilling Cider launched Vida Maté, a line of non-alcoholic yerba maté beverages, earlier this month that CEO Colin Schilling believes has the potential to outsell its hard cider portfolio.
The open rate of bars, restaurants and breweries tracked by BeerBoard has hit 94%, the highest recorded rate since May 2020, the Syracuse, New York-headquartered on-premise tracking firm reported.
Annie Starke has been named the Beer Institute’s (BI’s) new senior director of federal affairs, the national trade association announced today.
Minneapolis-headquartered Surly Brewing is looking to put down roots in another midwest state, with a brewery and taproom in Michigan or Ohio, VP of marketing Bill Manley said.
Boston Beer Company and Sauza tequila-maker Beam Suntory launched Sauza Agave Cocktails Thursday – a line of Mexican-inspired, ready-to-drink canned cocktails (RTDs).
Global brewer Carlsberg Group – maker of Russian beer brand Baltika – has stopped advertising its Carlsberg flagship and Baltika in Russia, CEO Cees ’t Hart announced this week. Anheuser-Busch InBev has requested its joint venture partner, Turkish brewer Anadolu Efes, pause the production and sale of Bud in Russia.
Charlottesville, Virginia-based Three Notch’d Brewing Company has acquired the former Wild Wolf Brewing Company production facility and its 13 acres of land in Nellysford, Virginia.
Social media campaigns and event marketing may be the most effective ways to market bev-alc brands to the youngest legal-drinking-age (LDA) consumers, Amit Patel, senior VP of strategic partnership and ad monetization for the e-commerce alcohol delivery platform Drizly, said during a webinar this week on Generation Z.
New Belgium Brewing Company is making its biggest investment yet behind a Voodoo Ranger brand with the launch of Juice Force, a year-round hazy imperial IPA. Dave Knospe, Voodoo Ranger brand manager, told Brewbound that New Belgium is investing more than $1 million in media for Juice Force (9.5% ABV), which is rolling out now.
Des Moines, Iowa-based Exile Brewing Company is launching Exile Beverage Company to house all of its non-beer products. The first offering to come from the spinoff operation is a line of vodka sodas that are expected to hit retail shelves around the Memorial Day holiday.
Brewing giant Heineken N.V. has joined a growing list of global firms to halt operations in Russia following the country’s invasion of Ukraine.
