With tequila and ready-to-drink cocktails becoming two of the hottest alcohol categories, Lance Collins is looking to have a hand in both. As the founder and chairman of tequila soda brand Casa Azul, launching today, the beverage mogul behind Fuze, NOS, BodyArmor and Core is confident his new line of tequila soda will hit the sweet spot for consumers of spirit-based canned cocktails who enjoy the low-ABV and low-calorie qualities of a hard seltzer.
Katrina Shabo, former director of sales and marketing at Worcester, Massachusetts-based Wormtown Brewery, has joined Medusa Brewing Company in Hudson as sales director. Carrie Shafir has been promoted to VP of marketing for the Brewers Collective, Anhesuer-Busch InBev’s (A-B’s) craft business unit.
Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.
Last week, low-alc aperitif brand Haus announced that it would shut down after a funding round fell through, leaving the company without the necessary cash on hand to continue operating. But rather than filing for federal Chapter 7 or Chapter 11 bankruptcy protections, the California-based brand instead looked to a different type of common law bankruptcy procedure known as an Assignment for the Benefit of Creditors, or an “ABC.”
Allagash Brewing Company has resisted the urge to jump on the IPA trend for quite some time – at least within its core lineup – with growth driven by the success of its flagship Allagash White Belgian-style witbier.
Boston Beer’s head of cannabis, Paul Weaver, discusses the Truly Hard Seltzer and Twisted Tea maker’s foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone, and how the narrative of cannabis stealing occasions from beer has changed.
Bell’s Brewery plans to donate $480,000 to non-profits in 2022, including $100,000 to clean water stewardship via a newly launched grant program called Inspired Giving, the Michigan-based craft brewery announced earlier this week.
If one word had to be chosen to embody the past few years for the beer industry, “pivot” would be a strong contender. And pivot is what San Diego’s Coronado Brewing has done with its newest brand, Coronado Hard Cider.
Diageo North America (DNA) has tapped Rodney Williams as president of Diageo Beer Company (DBC) and Canada. Williams succeeds Nuno Teles, who occupied the role before moving to the United Kingdom to serve as Diageo’s managing director for Great Britain, a promotion that was announced in April.
A federal judge has rejected Monster’s motion to be awarded $6 million in attorney’s fees over its “intensely litigated” dispute with Vital Pharmaceuticals (VPX), parent company to Bang Energy, on grounds that the case was not considered frivolous or unreasonable in accordance with the Lanham Act.
With astonishing three-year revenue growth of +13,071%, non-alcoholic craft beer maker Athletic Brewing Company was ranked the 26th fastest growing private company in the country by Inc. Magazine.
As the sale of Modern Times to Maui Brewing inches closer, the San Diego craft brewery has provided notice of plans to lay off more than 120 workers in early October. However, many of the affected employees are expected to be rehired by the Hawaii-headquartered acquirer of Modern Times once the sale closes in the fall.
