Vermont’s von Trapp Brewing Refreshes Brand

Vermont’s von Trapp Brewing Refreshes Brand

Stowe, Vermont-based von Trapp Brewing will launch refreshed branding in the first quarter of 2024, including a reimagining of its ibex logo and updated packaging. The new look packaging will begin shipping to distributors in February and is expected to be on shelves throughout von Trapp’s 13-state footprint by the end of March.

November Beer Purchasers’ Index Records First Expansion for Total Beer in 4 Months

November Beer Purchasers’ Index Records First Expansion for Total Beer in 4 Months

Wholesalers’ beer ordering entered expansion territory in November after four months of contraction, indicating “a more neutral stance for the industry,” according to the National Beer Wholesalers Association’s (NBWA) latest Beer Purchasers’ Index (BPI). The BPI’s November reading for total beer was 51, a three-point month-over-month (MoM) increase from October’s reading of 48. A reading greater than 50 indicates expansion, while less than 50 indicates contraction.

Sheehan Family to Sell Craft Vermont

Sheehan Family to Sell Craft Vermont

Craft Vermont is being sold to Farrell Distributing (a Molson Coors distributor) and Baker Distributing (an Anheuser-Busch house), in a transaction expected to close in February, according to Beer Marketer’s Insights.

1 Week Until Beer & Bev-Alc Leaders Gather in Marina del Rey for Brewbound Live 2023

1 Week Until Beer & Bev-Alc Leaders Gather in Marina del Rey for Brewbound Live 2023

Connect with hundreds of beer and bev-alc industry leaders in just 7 days at the Brewbound Live 2023 business conference in Marina del Rey, California. Networking is an essential piece of Brewbound Live – we make sure to offer plenty of opportunities throughout the day for you to initiate meaningful conversations, establish new partnerships, and catch up with industry friends.

CGA: The On-Premise Velocity Roller Coaster

CGA: The On-Premise Velocity Roller Coaster

On-premise sales velocity has been inconsistent of late, with week-over-week (WoW) growth of +8% in the week ending November 11, followed by a -4% decline in the latest week (ending November 18), according to CGA, a NIQ-powered on-premise market research firm.

Pernod Ricard Appoints New North America CEO

Pernod Ricard Appoints New North America CEO

Pernod Ricard announced new leadership today for its North America business. Conor McQuaid, will take the helm as CEO of Pernod Ricard North America at the start of the new year.