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Craft beer industry news.

The Phony Negroni Built Its Brand In Bars, What’s Next?

The Phony Negroni Built Its Brand In Bars, What’s Next?

With nearly three million bottles sold in the past 12 months, the makers of the negroni alternative have made a name for themselves as a gold standard in non-alc alternatives, all while avoiding outside investment.

Kylie Jenner’s Sprinter Brand Raises $4M

Kylie Jenner’s Sprinter Brand Raises $4M

Vodka soda RTD Sprinter Spirits reported it had secured over $4 million in new investment as part of a $12 million round it is currently raising, per a Securities and Exchange (SEC) Form D filed on Friday.

Circana Weekly Scans: Green Shoots Burn Up as Bev-Alc Declines Accelerate

Circana Weekly Scans: Green Shoots Burn Up as Bev-Alc Declines Accelerate

Bev-alc off-premise sales were up slightly week-over-week (WoW) in the latest report from market research firm Circana. However, those gains were unable to stop an acceleration in year-over-year (YoY) declines, as even the “patches of green shoots” previously seen in the industry “have burnt up in the sea of red this week across all categories,” according to Circana EVP of BevAl, Scott Scanlon.

Manna Beverages Lists Nor-Cal Facilities for Online Auction

Manna Beverages Lists Nor-Cal Facilities for Online Auction

A week after California drinks manufacturer Manna Beverages shuttered operations and terminated the entire on-site staff, the company’s West Sacramento and Anaheim production facilities are up for sale.

Boulevard Adds THC Quirk Seltzers; Space Camper Overtakes Wheat As Top Brand

Boulevard Adds THC Quirk Seltzers; Space Camper Overtakes Wheat As Top Brand

THC seltzers, local sports partnerships and growing Boulevard’s new No. 1 brand are among the highlights of Duvel USA’s 2026 distribution convention, featuring skits mimicking popular movies and TV shows. The big news coming out of the meeting is Boulevard’s addition of THC-infused seltzers under its Quirk line.

Insider’s Week in Beer: ⚾️ Philly Loses Playoff Game, Wins 9-9-9 Challenge

Insider’s Week in Beer: ⚾️ Philly Loses Playoff Game, Wins 9-9-9 Challenge

I hope all of you reading this in Colorado today are enjoying that extra cup of coffee to help your brain remember where you left your shirt, and also find that little something extra in the tank that’s needed to get through the final day of pouring today at GABF in Denver. It should also help perfect that smile and nod when Jess says, “Hey buddy, how about you fill that glass all the way up like a real pour?” when she visits your booth.

Target Begins THC Beverage Sales; ‘Monumental Day for the Category’

Target Begins THC Beverage Sales; ‘Monumental Day for the Category’

One of the largest retailers in the country is dipping its toe into the intoxicating hemp beverage category. In its home state of Minnesota, Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from 10 different brands, marking a potentially seismic shift in distribution for the category.