Craft beer industry news.

Heineken USA Unveils New Dos Equis Campaign Called ‘Keep it Interesante’

In an exciting evolution of its “Most Interesting Man” campaign, Dos Equis® is out to prove that “interesting” is not limited to just one man; everyone can be interesante. The Keep it Interesante campaign aims to drive home the creative edge the brand is known for, while helping fans bring their irreverent stories to life in a way that makes their stories even more entertaining.

Taste Radio Ep. 100: Fergal Murray on Brand Building, Differentiation and the Importance of Quality Beer

Taste Radio Ep. 100: Fergal Murray on Brand Building, Differentiation and the Importance of Quality Beer

Fergal Murray spent 31 years as a master brewer for Diageo, perfecting one of the world’s most iconic beers — Guinness Irish Dry Stout – one batch at a time. During his stint as brewmaster, Murray not only honed his skills as a beer maker, but he also represented the Guinness brand worldwide at events and in numerous television, radio and print spots.

Stillwater Founder Seeks Nearly $2 Million for Side Project

Stillwater Founder Seeks Nearly $2 Million for Side Project

After announcing plans last summer to open a Brooklyn fermentation facility, the founder of Stillwater Artisanal is attempting to raise $1.8 million via a revenue-sharing crowdfunding campaign and an equity sale for a new side project. Slated to open inside a 6,000 sq. ft. warehouse in Greenpoint this fall, the offshoot, called Production, will serve as an “experimental fermentation facility,” bar, restaurant, event space and music venue, Stillwater founder Brian Strumke told Brewbound.

Beer Distributors Delivering to Thousands of Establishments Ahead of St. Patrick’s Day

St. Patrick’s Day marks an important week for the beer distributors and their retail partners in the hospitality industry. On-premise establishments such as bars, taverns and restaurants are gearing up events and parties, and America’s independent beer distributors are also busy delivering to more than 500,000 establishments around the country.

Switchback Brewing Co. Adds Distribution to New York

Switchback Ale, Vermont’s number one selling draught beer for over 10 years, is now available in The Big Apple. Manhattan Beer Distributors will service 16 counties, including New York City, Long Island, and the Hudson Valley. The first shipment arrived on February 28.

Boston Beer’s Aloha Traveler Pineapple Shandy Returns for Spring

It’s that time of year again, when the sizzling days of summer are just around the corner, only relieved with cannonballs into the pool, paired with a delicious Shandy. Making its return this April, Traveler Beer Company invites its fans to sail away to paradise with Aloha Traveler Pineapple Shandy.

Ska Brewing Releases Mod Project #4: Berliner Weisse

The fourth beer in Ska Brewing’s Mod Project hits stores across the brewery’s distribution footprint this week.  “Meet Berliner Weisse, my favorite spring offering,” says Ska Brewing Sales & Marketing Director Kristen Muraro.

Earth Rider Brewery Begins Canning Beer

Enjoyers of Earth Rider will be able to purchase 12 oz. cans of the brewery’s beer at retail outlets throughout the Twin Ports beginning Thursday.