Headlines

🍻 Insider’s Week in Beer: BAPPLE Spring Brings SubLIME Summer

🍻 Insider’s Week in Beer: BAPPLE Spring Brings SubLIME Summer

Man, you know it’s bad when beer consumption is down in Belgium of all places. Data indicates the 2024 number was -2.1%, following a 2023 where it was -6%. Guessing that imported STELLA from Newark, NJ just isn’t moving as many units as one would hope … but maybe they should send over a few cases of BUSCH LIGHT’s newest foray into flavortown along with it – move over #BLAPPLE – it’s #BLIMEtime!

FIFCO USA Appoints Gustavo Cornejo as CEO

FIFCO USA Appoints Gustavo Cornejo as CEO

FIFCO USA has named Gustavo Cornejo its new CEO, effective immediately. Cornejo succeeds Piotr Jurjewicz, who had led the company’s U.S. operations since 2022.

From Malt to Partner Brands – Growing with Supply Chain Allies with Destihl, Briess and U.S. Beverage

From Malt to Partner Brands – Growing with Supply Chain Allies with Destihl, Briess and U.S. Beverage

How can you get the most out of your supply chain relationships? Communication is key, and not just when the headwinds hit. Destihl’s Matt Potts and Briess’ Ron Schroder share how they’re navigating supply challenges. Plus, U.S. Beverage VP of brand development Kris Sjolander explains the importer and platform’s sales and marketing partnership program.

LALO Tequila Shifts Distribution to Reyes Beverage Group

LALO Tequila Shifts Distribution to Reyes Beverage Group

Another major spirits supplier is shifting its California distribution to Reyes Beverage Group following the planned exit of Republic National Distributing Company from the Golden State later this year.

Liquid Death, WhistlePig Collab on Casket-Aged Whiskey

Liquid Death, WhistlePig Collab on Casket-Aged Whiskey

WhistlePig Whiskey and Liquid Death, two beverage disruptors known for their viral marketing stunts and unusual collaborations, have teamed up to kill typical summer drinking trends.