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Press Clips: Heineken to Launch Hard Seltzer; Canadian Aluminum Tariff Exemption Reinstated

Press Clips: Heineken to Launch Hard Seltzer; Canadian Aluminum Tariff Exemption Reinstated

Heineken has entered the increasingly crowded hard seltzer segment with two different brands in different parts of the world. And After announcing the end of a tariff exemption for Canadian aluminum last month, President Donald Trump has changed his mind, according to a statement last week from the office of the U.S. Trade Representative.

US DOJ Explains Why it Greenlit Anheuser-Busch’s Acquisition of CBA

US DOJ Explains Why it Greenlit Anheuser-Busch’s Acquisition of CBA

The long proposed marriage of Anheuser-Busch InBev and Craft Brew Alliance (CBA) appears to be mere months away from consummation. The U.S. Department of Justice on Friday gave its blessing to A-B’s proposed acquisition of the remaining stake in CBA — a deal finally reached in November 2019.

Molson Coors Takes Minority Stake in ZenWTR

Molson Coors Takes Minority Stake in ZenWTR

Molson Coors Beverage Company has taken a minority stake in ZenWTR, the sustainably packaged bottled water brand launched earlier this year by serial entrepreneur Lance Collins, the company announced today. Terms of the transaction were not disclosed.

Lagunitas Brewing Names Paige Guzman New CMO

Lagunitas Brewing Names Paige Guzman New CMO

Lagunitas Brewing Company has made a change at CMO. Brewbound has learned that the Heineken-owned, Petaluma, California-headquartered craft brewery has picked Paige Guzman to lead its marketing efforts going forward.

Sierra Nevada Announces 6 New Products for 2021, Including Third Little Thing Line Extension, More Kombucha

Sierra Nevada Announces 6 New Products for 2021, Including Third Little Thing Line Extension, More Kombucha

Sierra Nevada has revealed a slate of new products set to hit the market later this year and in 2021. The new offerings were first announced to the company’s 200-member sales team earlier this week during Sierra Nevada’s virtual national sales meeting. Those new products include another line extension of the Little Thing franchise, as well as a deeper dive into the hard kombucha space.

Anheuser-Busch to Sell Colorado Distribution Operation to Georgia A-B Wholesaler

Anheuser-Busch to Sell Colorado Distribution Operation to Georgia A-B Wholesaler

Anheuser-Busch is selling off its Colorado-based wholly owned distribution (WOD) branch. The world’s largest beer manufacturer today announced an agreement to sell its Colorado distribution operations to Norcross, Georgia-based Eagle Rock Distributing, which will expand its operations to Colorado. Terms of the deal were not disclosed. An A-B spokesperson said the company would transition more… Read more »

Brewers Association Shares Complaint and Remediation Process for Code of Conduct Violations

Brewers Association Shares Complaint and Remediation Process for Code of Conduct Violations

A month after launching its code of conduct for members, the Brewers Association (BA) shared its complaint and disciplinary process during a town hall meeting on Tuesday. “We’re interested in creating a process that provides education and self remediation — we’re not looking for punishment, cutting off heads,” said BA board member Wynne Odell, co-founder of Fort Collins, Colorado-based Odell Brewing.

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Well, that didn’t go as expected. Heading into the Labor Day holiday weekend, off-premise dollar sales of beer, cider and FMBs increased 12.2%, and once again topped $1 billion, for the one-week period ending September 5, according to market research firm Nielsen.

Yuengling, Molson Coors Leaders Discuss New Joint Venture

Yuengling, Molson Coors Leaders Discuss New Joint Venture

The leaders of D.G. Yuengling & Sons Inc. and Molson Coors Beverage Company say the smuggling of beer is alive and well. “Just as is the case with a certain brand out of Golden, Colorado, more than a few people have smuggled Yuengling across state lines in the trunk of their car,” Molson Coors CEO Gavin Hattersley said, drawing a comparison to the demand for Coors beer in the 1970s.