Five months after taking over as CEO of Stone Brewing, Maria Stipp joins Brewbound Frontlines to discuss the path forward for the top 10 craft brewery and the strategy for its Southern California distribution business.
During the 30-minute conversation, Stipp discusses how she evaluated Stone’s needs in the midst of the pandemic, the role consumer research played in shaping the direction of the company, how a price change affected the trajectory of Stone IPA, the company’s big bets in 2021 and much more.
This conversation was recorded prior to news breaking that Stone would reorganize its sales and marketing teams and chief commercial officer Dan Lamb would depart the company. The conversation also took place before Port Brewing LLC gave notice that it would end its 15-year distribution deal with Stone Distributing.
Brewbound Frontlines is exclusively available to Brewbound.com subscribers. Click here to subscribe.
About Brewbound Frontlines
Brewbound Frontlines is an ongoing discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry. Frontlines is an extension of Brewbound’s leading B2B industry reporting.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer space, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage segment via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.