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Reyes Adds Four Roses Bourbon, Japanese Imports as Spirits Book Expands

Reyes Adds Four Roses Bourbon, Japanese Imports as Spirits Book Expands

Reyes Beverage Group (RBG) has scooped up several more major spirit brands in California, with Four Roses Bourbon and Fuji Japanese Whisky the latest to join the total beverage distributor in the leadup to Republic National Distributing (RNDC) exiting the state.

Press Clips: Pilot Project Adds Location in Wrigleyville; Sierra Nevada Opens CanDo Facility; Carrie Shafir Named Tilray Beverages VP of Marketing

Press Clips: Pilot Project Adds Location in Wrigleyville; Sierra Nevada Opens CanDo Facility; Carrie Shafir Named Tilray Beverages VP of Marketing

Brewery-incubator Pilot Project opened its second Chicago location last week, located in the heart of Wrigleyville. The 3,500 sq. ft. space on N. Clark St. is less than a 5-minute walk from Wrigley Park (home of the Cubs), and includes a large patio space, full menu and a downstairs “Devious” cocktail lounge – branded after Pilot Project’s own line of canned cocktails.

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Brewing Company turned down the innovation firehose to a drip – for the most part – to start 2025. Yes, the company did add “Mini Rippers,” 7.5 oz. 8-pack cans of Voodoo Ranger Juice Force and Tropic Force (both 9.5% ABV). And it rolled out LightStrike, a 5% ABV non-carbonated hard refresher line, aimed at Millennials and Generation Z consumers.

Tilray’s Breckenridge Distillery Launches NA Spirits

Tilray’s Breckenridge Distillery Launches NA Spirits

Canadian cannabis giant and U.S. craft beer platform Tilray Brands is at it again. The company’s Colorado-based Breckenridge Distillery announced Thursday the launch of Mock One, a collection of non-alcoholic (NA) spirits.

Know Your Strengths and Kill Your Zombies: How Calicraft Finds Growth in Beer (and Beyond)

Know Your Strengths and Kill Your Zombies: How Calicraft Finds Growth in Beer (and Beyond)

Calicraft Brewing is on pace to grow 80% in 2025, after 30% growth in 2024. The Walnut Creek, California-based craft brewery has been able to buck national craft trends by cleaning up production, making key hires and refocusing its portfolio. Now, the company plans to expand that growth into ready-to-drink cocktails, launching in 2026.