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Craft beer industry news.

Bump Williams: Brands Need to Focus on Innovating Efficiently; Consumers Confused by Variety

Bump Williams: Brands Need to Focus on Innovating Efficiently; Consumers Confused by Variety

New brands accounted for 12.6% share of total beer brands in the last 52 weeks (ending February 25), but only 1.2% of total beer dollar sales in NielsenIQ-tracked off-premise channels, indicating a lack of “innovation efficiency,” according to Bump Williams, president and CEO of Bump Williams Consulting (BWC), in the company’s monthly industry update.

Cape Beverage Partners with Dock Street Brewery for New Jersey Distribution

Cape Beverage Distributing is excited to announce the addition of Philadelphia-based brewery Dock Street to its distribution roster. Cape Beverage will begin distributing a number of top brands from Dock Street Brewery across most New Jersey retailers starting April 3rd. 

Hamburg Brewing Company Celebrates 10 Years with a Rebrand

This year marks the 10 year anniversary of Hamburg Brewing Company so it is only fitting to celebrate this milestone with the next evolution of the brewery’s brand. Hamburg Brewing Company announces the rebrand of their logo and packaging while bringing back some customer favorites – Small Town and Blackberry Gose. Consumers throughout Western New York, Rochester, Syracuse, Erie and Pittsburgh, PA can find cans of Hamburg’s core and seasonal brews in their favorite bars, restaurants and retail stores now. 

Alpine Beer Opens Taproom at Petco Park in San Diego

Alpine Beer, the iconic Southern California craft brand from SweetWater Brewing Company, announces that it will serve its West Coast-style craft brews to baseball fans this season at its new taproom opening at Petco Park – named the No.1 Major League Baseball ballpark by USA Today

Alpine Beer Opens Taproom at Petco Park Stadium in San Diego

Alpine Beer, the iconic Southern California craft brand from SweetWater Brewing Company, announces that it will serve its West Coast-style craft brews to baseball fans this season at its new taproom opening at Petco Park – named the best Major League Baseball ballpark by USA Today1

RationAle Brewing Hits Craft Beer Fridges Across Arizona Through Distribution Partnership with Hensley Beverage Company

RationAle Brewing™, the San Diego-born, Sonoma-brewed non-alcoholic craft beer brand, continues its state-by-state takeover with the announcement of its new distribution deal with Hensley Beverage Company, Arizona’s leading beverage distributor. The partnership allows RationAle’s Brews without the Booze™ to reach every corner of The Grand Canyon State via Hensley’s network of more than 9,000 retail partners.