Red Hare SPF 50/50 is a refreshing blend of the brewery’s top selling Gangway IPA and its house-brewed sparkling grapefruit soda, creating the world’s first India Pale Radler (IPR). Traditionally, European radlers combine a lighter style beer with lemonade to produce a 2-3% alcohol brew, prefect for the warmer months. Red Hare is the first brewery to take a unique twist on the radler concept by using their higher gravity, multi-hopped India Pale Ale spun with their sweet grapefruit soda.
Following a strong launch in the Pacific Northwest last year, MillerCoors is proudly expanding its naturally gluten-free Coors Peak offering with a second style, Golden Lager. Like its predecessor Copper Lager, Coors PeakGolden Lager is brewed with 100 percent all-natural, gluten-free ingredients including California brown rice and Pacific Northwest hops. While Copper Lager is a rich copper color with a slight caramel profile, Golden Lager is bright and balanced, with a toasted malt backbone and hints of citrusy hops.
Hopsy, the recently launched online marketplace for local craft beer, today announced the launch of its service in San Francisco. Beginning today, San Francisco residents can get growlers of local craft beer delivered right to their doorstep.
Starting May 1st, Second Self Beer Company will begin to can its own beers at the brewery. This news follows the announcement that Second Self is expanding production output and facilities with new brewing equipment and a new tasting room, debuting early this summer. The Georgia craft brewery opened in Atlanta in fall 2014, and due to demand, its production has been at capacity since March 2015.
Beer drinkers will soon see a new Alaskan Brewing Company 12-pack on the shelf – and it will give them a whole range of hop-centric flavors from which to choose. The Boundary Range Hop Pack features some of our bestselling hop-forward beers, a double IPA and even a beer that cannot be bought in any other package.
Short’s Brewing Company of Elk Rapids, Michigan announces plans to package their beers and Starcut Ciders in cans for the first time. Based in Northern Michigan, the company sees this addition to their lineup as a step towards reaching customers enjoying activities better suited for non-glass containers. An initial can roll out will include beers from their flagship lineup as well as a selection from their hard cider brand, Starcut Ciders.
Upland Brewing Co. announced today that REVved UP Coffee Blonde Ale will be released on draught and in 6 packs starting April 1. Both Upland’s Coffee Blonde Ale and Revolution’s Coffee Brown Ale will be on tap at Upland tap rooms in early April.
David Flores has been named chief operating officer of Zeon, one of the country’s leading innovators of Point of Purchase signage and the strategic partner of choice to create marketing approaches that help customers build and reinforce their brands. As COO Flores’ responsibilities will include managing Zeon’s day-to-day operations in Creative Services, domestic and international manufacturing, and to oversee the company’s warehouse and fulfillment processes.
Alabama lawmakers passed a bill late yesterday evening that, if signed into law, would grant limited direct-sales privileges to brewers in the state and clean up other other outdated alcohol industry regulations. Now en-route to governor Robert Bentley’s desk, Senate Bill 211, the companion draft of House Bill 176, would give small brewers in Alabama the right to sell up to 288 oz. of beer directly to consumers for off-premise consumption.
Blue Moon is no longer artfully crafted. The 21-year old craft brand has ditched its old tagline for messaging aimed at “shifting the conversation” to include consumers’ creativity and to “recruit new consumers into craft.” The company has unveiled an entirely new look for the brand, as well as the new “something’s brewing” campaign.
Rochester Mills Beer Co. & Production Brewery announce a 2016 seasonal release of Tongue Tied Cherry Saison, a Belgian style wheat ale set for April 4th. Tongue Tied Cherry Saison was introduced as a draft only release last year. Due to the popularity of the beer and the investment in can labeling technology, Tongue Tied will now be available for enjoyment during the Spring and Summer seasons on draft and packaged in 16 oz. aluminum cans across Rochester Mills’ full distribution network beginning April 4.
Shmaltz Brewing Company gave craft beer fans a little sneak peek of their latest variety pack at SF Beer Week, NYC Beer week and Saratoga Beer week. The Upstate New York brewery is now ready for the nationwide release of MANNAge à trois. Joining the brewery’s beloved every day IPA and Gold medal winner at the World Beer Championships, Hop MANNA, are two new Shmaltz IPAs for 2016, Hop Momma and Hop Mania.
Today, Anchor Brewing Company announces the return of the California Craft-Pack, a unique mixed 6-pack featuring two cans each of Anchor California Lager, Liberty Ale, and the newly released Go West! IPA. Designed for beer fans to sample three legendary brews from America’s first craft brewery, the California Craft-Pack brings Anchor favorites together in one convenient offering.
Breakthru Beverage Wisconsin is pleased to announce a new partnership with two fast growing craft producers: Crafted Artisan Meadery and Finnriver Farm & Cidery. “We are very excited to partner with both Finnriver and Crafted,” said Mark Cirillo, Breakthru WI Director of Beer. “These additions help round out our craft portfolio and show Breakthru’s willingness to expand into untapped categories like cider and mead.”
