Breakthru Beverage Group Announces Corporate Leadership Additions

Breakthru Beverage Group

NEW YORK – Breakthru Beverage Group is pleased to announce key members of its corporate leadership team who will be overseeing the company’s operational, human resource, finance and legal divisions. This team combines industry veterans with diverse experience and backgrounds from both legacy Charmer Sunbelt and Wirtz Beverage.  All have been actively involved in the integration efforts since the company was announced last fall and will oversee their respective teams across the country.

“The wealth of experience and knowledge from each individual leading Breakthru’s functions is among the best in the industry,” said Greg Baird, CEO, Breakthru Beverage Group. “Our ability to close this complicated transaction, secure necessary licensing and financing and integrate efficiently is largely attributable to the hard work of this team.”  

The newly appointed leaders include:

Gene Luciana, EVP, Chief Financial Officer – will have financial oversight of Breakthru Beverage and its market affiliates.  He will be leading finance, accounting and auditing for the company’s corporate, sales and operations teams.

Arthur Wirtz, EVP, Operations – will oversee the state operations and focus on delivering the most efficient, cost-effective and seamless operations and systems for Breakthru Beverage.

Ann Giambusso, EVP, Chief Human Resources Officer – will advise on strategic initiatives, lead talent acquisition and will ensure all the major HR systems, policies and programs run efficiently and effectively.

Arlyn Miller, EVP, General Counsel – will be responsible for all company legal matters.

Luciana, Giambusso and Miller will be based in New York.  Wirtz will be based in Chicago.  All assumed their roles on January 1, 2016, and each is a member of the company’s Executive Leadership Team.  

About Breakthru Beverage Group:

Breakthru Beverage was formed by joining substantial holdings of The Charmer Sunbelt Group and Wirtz Beverage Group. The company employs more than 7,000 associates and with its affiliates have operations in 19 markets across the country and Canada. Breakthru Beverage Group is transforming the identity and execution standards of beverage distribution, earning distinction by embracing innovation and aggressively driving top-line growth. Quality and integrity are company hallmarks while its financial stability is unrivaled.


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