Newswire

OXFORD, Conn. — Effective January 2013, Cavalry Brewing Company is working with Mason Wholesale Distributors located in Mount Holly, New Jersey. Mason Wholesale Distributors has an extensive wine and craft beer portfolio with representatives throughout the state.

BROOKLYN, N.Y. — Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Kicking off at SxSW Interactive in Austin, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage.

NEW YORK — Beck’s Sapphire is now the official beer sponsor of Mercedes-Benz Fashion Week, the globally famed season opener for the world’s fashion industry. The latest from the world’s top-selling German beer brand, Beck’s Sapphire is housed in a sleek black bottle, an innovation that took two full years to perfect. Given the brand’s packaging and its smooth taste profile, Beck’s Sapphire has elected to deepen its relationship with the tastemakers and trendsetters who attend Mercedes-Benz Fashion Week.

FREDERICK, Md. — Good people brew good beer, in and outside of Flying Dog Brewery. Giving homebrewers a chance to brew Flying Dog beers at home, Maryland’s largest brewery is launching Stove Toppers — a line of clone homebrew kits.

SPRINGFIELD, Ill. — The Illinois beer industry ranks fifth in the nation in terms of its economic contribution to the state’s economy, that’s according to a report released by The National Beer Wholesalers Association (NBWA). The first of its kind study shows that distributor operations in Illinois provide 15,196 jobs totaling more than $1 billion in wages and salaries.

EDWARDS, Colo. — The Vail Valley Chamber of Commerce & Tourism Bureau (VVP) awarded Crazy Mountain Brewery the Mid-Size Business of the Year award on Friday evening in a Success Awards ceremony among hundreds of local business owners. The VVP honors one company each year for the Mid-Size Business award who demonstrates ethical business practices, professional and strong community involvement. This award comes on the heels of winning Entrepreneur of the Year and Small Business of the Year in 2012 and 2011, respectively.

LONDONDERRY, N.H. — This winter, New Hampshire’s Moonlight Meadery (23 Londonderry Road #17, 603-216-2162) will bring their richly flavored, artisanally produced and gluten-free meads to an ever-increasing audience that now includes nearly two dozen states. Founded by meadmaker Michael Fairbrother in 2010 to produce mead (the world’s first recorded fermented beverage, traditionally made with honey and water), Moonlight is the nation’s fastest growing meadery.

BIRMINGHAM, AL- Blue Pants Brewery has crafted two new sessional beers for consumers to taste and help decide on their FIRST 12 ounce brew to be launched throughout the Birmingham, Huntsville and Montgomery markets. AlaBev is distributing both choices to 20 select retailers, restaurants and bars for the month of February.

CHARLOTTESVILLE, Va. — Starr Hill Brewery, Virginia’s largest and most award-winning craft brewery, is expanding into New Jersey and Delaware beginning in February.

CHICAGO — Coors Brewing Company, inventor of the first 100 percent recyclable aluminum can, today kicked off its latest sustainability initiative by announcing a partnership with Recyclebank, the company that rewards people for taking every day green actions with discounts and deals. The program, Coors Recycles, will support the Recyclebank mission to promote environmentally conscious waste disposalthrough a monetary contribution and special packaging.

CHICAGO — Retailers can celebrate Chinese New Year and ring in increased sales and profits by leveraging Tsingtao Beer’s 2013 “Year of the Snake” on- and off-premise promotion, which runs in January and February 2013. This is Tsingtao’s largest promotion of the year in celebration of Chinese New Year, which starts on February 10 and… Read more »

ORANGE, Calif. — Orange’s newest microbrewery has its roots in a Mr. Beer homebrewing kit. Before Brian Schroepfer received one as a Christmas gift, he never drank beer—and his wife Kelly didn’t even like the smell of the stuff. Now, eight years later, the couple is opening Valiant Brewing Company. “It’s crazy to think about how far it’s come,” says Kelly Schroepfer, 32.

CINCINNATI — Angry Orchard, the number one selling hard cider in the U.S.*, is releasing a new cider style from its collection — Angry Orchard Elderflower Hard Cider, the first cider of its kind. Inspired by the European tradition of elderflower cordials which dates back to ancient Roman times, the cider makers at Angry Orchard have crafted a unique hard cider that balances elderflower’s subtle floral notes and tropical fruitiness with Angry Orchard’s crisp apple sweetness.

LEWISTON, Maine — With the stunning success of its first fundraiser open house last November, Baxter Brewing Co. demonstrated the power of its tap room to leverage support for local charities by inviting folks to simply have a good time. “That has lead us to do it again, this time to support the Good Shepherd Food Bank,” said Baxter president and CEO, Luke Livingston. “It is inexcusable that hunger is so pervasive in Maine,” Livingston said, “and this is one small way we can help address that.”