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Craft beer industry news.

Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea

Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea

Boston Beer Company executives are now expecting hard seltzer growth for 2022 to be near the lower end of its previously communicated projections of flat to +10%, but they reaffirmed confidence in the long-term staying power of the segment, founder Jim Koch shared this week during the Global Staples Forum, according to a recap compiled by Goldman Sachs managing director Bonnie Herzog.

Tripack Opens a Third Facility in Lakeland, FL

In response to the growing demand for decorated aluminum cans in the beverage industry, Tripack LLC has announced plans for opening a third manufacturing facility in the United States.

Brewbound Podcast: Molson Coors’ Craft Beer Strategy

Brewbound Podcast: Molson Coors’ Craft Beer Strategy

Molson Coors appointed Jeff Agase to lead its craft beer division, Tenth & Blake, on May 11. Agase joins the Brewbound Podcast to share his vision for the division, where it fits within Molson Coors’ premiumization efforts, and how the company views M&A.

Tröegs Marks 25 Years with Expansion to Increase Canning Capacity and Harness Solar Energy

Tröegs Marks 25 Years with Expansion to Increase Canning Capacity and Harness Solar Energy

Sunshine Pilsner is now produced in part with the help of real sunshine, thanks to a major brewery expansion project at Hershey, Pennsylvania-headquartered Tröegs Independent Brewing that includes a full roof of solar panels. Tröegs has marked its 25th anniversary with enough solar panels to provide 50% of its electric needs and a 14,000 sq. ft. expansion that will double the brewery’s canning capacity.

Sierra Nevada Boosted by Little Thing Family; Athletic IPO Within Next 2 Years

Sierra Nevada Boosted by Little Thing Family; Athletic IPO Within Next 2 Years

Sierra Nevada VP of sales Ellie Preslar and chief commercial officer Joe Whitney discussed the company’s growth via its Little Things family, media budget increases for Pale Ale, entering the non-alc segment with Hop Splash sparkling water and other innovations. After hinting at the possibility of taking non-alcoholic craft beer maker Athletic Brewing public during Brewbound Live last year, co-founder and CEO Bill Shufelt said an initial public offering (IPO) could materialize in the next 12-18 months.