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Heineken NV

Amsterdam · Production - Large

Brewery news

Heineken Launches 2018 Retail Programming for Tiger Beer, Celebrating Year of the Dog

Tiger Beer, Asia’s premier beer brand, is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and festive artwork that celebrates the Year of the Dog. The bold, interpretive artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends.

Heineken Looks to Grow US Sales of Red Stripe Following Investment

Since HEINEKEN® acquired a controlling stake of Red Stripe Beer in 2015 and returned production back to the brand’s Jamaican homeland in 2016, the company has embarked on an aggressive 10 year investment plan dedicated to building Red Stripe’s position as a truly global brand.

Molson Coors and Heineken Sign Import Agreement for Sol Beer

Molson Coors is making its first significant move into the Mexican import category. The company today announced that it had inked a 10-year agreement, via its MillerCoors U.S. division, to import, market and distribute Heineken’s Mexican-made Sol brand.

Heineken Completes Lagunitas Buyout

Less than two years after purchasing a 50 percent stake in California and Chicago-based craft beer maker Lagunitas, Heineken International today announced it was coming back for the other half of the fast-growing U.S. craft brewery. Specific financial terms of the deal were not disclosed, however the remaining 50 percent stake could be worth about $500 million, based on a previous valuation of the Lagunitas business.

Heineken International to Purchase 50 Percent of Lagunitas

Lagunitas Brewing, one of the fastest-growing craft breweries in the U.S., today announced it would enter into a joint venture with Heineken International, the world’s third largest beer company. Financial terms of the transaction were not disclosed, but sources familiar with craft deals, according to the company’s hometown paper, the Santa Rosa Press Democrat, have said the blockbuster deal could value Lagunitas at $1 billion.

Heineken Restructures, U.S. CEO Departs

Heineken this morning announced a number of major organizational changes, restructuring its regional strategy and leadership teams in an apparent effort to cut costs. In a press statement, Heineken USA also revealed a key shift in the executive roster of its U.S. operations, highlighted by the departure of CEO Dolf van den Brink, who will transfer to the company’s Mexico division.

Newcastle Launches Retail Variety Pack

Newcastle’s new variety pack contains equal amounts of two definitive new styles from the brand – Newcastle British Pale Ale and Newcastle British Session IPA – along with perennial favorite Newcastle Brown Ale. Together, the three distinctly Newcastle offerings showcase the quality and depth of the Newcastle-Caledonian partnership and capitalize on the growing demand for variety among today’s adventurous LDA+ consumers.

Newcastle Partners with 37 Brands to Create Crowdfunded Commercial

Rather than individually blowing a CEO’s salary on 30 seconds of television advertising, Newcastle called on fellow brands to join forces and make the smartest financial decision possible: to collaborate on the world’s first crowdfunded ad for this weekend’s Mega Huge American Football Game!

Dos Equis Launches New Winter Promotional Retail Campaign

Dos Equis, one of the fastest growing premium Mexican beer brands in the U.S., introduces Dos Equis Marks the Spot, a fully-integrated digital retail and on-premise promotion aimed at inspiring LDA+ consumers to action and driving incremental sales of Dos Equis during a period when beer sales typically hit a lull.