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Heineken NV
Amsterdam · Production - Large
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Press Clips: Miller Lite Offers Brewers Fans ‘Clinch Cans’ After World Series Win; Maine Brewers’ Guild Pauses 207 Beer Week
The Milwaukee Brewers’ first World Series victory is being commemorated with special-edition Miller Lite cans that were on the line as the home team was clinching the series Wednesday night.

FIFCO USA Acquired by Former CEO’s Private Equity Group
FIFCO USA, also known as CCR American Holdings, has new ownership, but the faces involved aren’t entirely new.

Heineken USA Volume Down ‘High-Single-Digit,’ Lagunitas Gains Share; Shareholders Approve New CEO
Heineken’s U.S. business unit recorded a “high-single-digit” decline in volume in what the company called “a challenging beer market” during the second quarter, the Dutch brewing giant shared in its Q2 and half-year earnings this week.

Press Clips: Allagash Launches New Ad Campaign; Ballast Point Closes SF Tasting Room; Do Consumers Really Know the Base?
Allagash Launches Naturally Occurring Ad Campaign; Ballast Point Closes San Francisco Taproom; Battle of the Alcohol Bases: Can Consumers Tell the Difference?; Stock Watch at Halfway Point of 2026; Holidaily’s Sunny New Look

Heineken Names JDE Peet’s Leader Rafael Oliveira as Next CEO
The search for the next CEO of Heineken N.V. has met its end beyond the beer industry. The Dutch brewing giant’s supervisory board has named Rafael (Rafa) Oliveira as the company’s CEO and executive board chair, according to a press release. If Oliveira’s nomination is approved at the company’s August 5 shareholder meeting, his four-year term will begin October 1.

New Belgium Tops Big Beer Craft in 2025; Molson Coors Slides to No. 3 Behind A-B Portfolio; Blue Moon Down 881k Barrels in Decade
Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.

Press Clips: Hard Sports Drink Segment Takes Shape; Athletic Enters Puppy Bowl; Real American Beer Packaging Refresh Retires Hulk Hogan
As hard sports-drink-inspired RTDs appear set to dominate innovation in 2026, Bump Williams Consulting examined the segment’s early movers’ 2025 performance. Plus, Real American Beer refreshes packaging; Brewers Association CEO Bart Watson shares what’s working; Athletic enters Puppy Bowl; and much more.

Heineken CEO Dolf Van Den Brink to Step Down, Replacement Search in Progress
Heineken CEO and board chairman Dolf van den Brink will step away from the company later this year, after six years at the helm.
Heineken’s Americas Shakeup Continues: Former PepsiCo Exec Alex Carreteiro Appointed Prexy
Alex Carreteiro has been named president of Heineken’s Americas business, the Dutch brewing company announced last week. Carreteiro, who will take the position on March 1, will fill the vacancy left by Marc Busain, who left the company in October to become CEO of Lipton Teas and Infusions.
Heineken Acquires FIFCO Central America, Mexico Biz; ‘Strategic Alternatives’ Explored for FIFCO USA
Heineken N.V. has struck a deal to acquire Florida Ice and Farm Company S.A. (FIFCO) in Central America and Mexico, the companies announced Monday.

Big Beer Craft Production -4%, to 6.752M Barrels in 2024; New Belgium Overtakes A-B at No. 2
Volume at craft breweries outside of the Brewers Association’s (BA) definition of small and independent declined 4% on a comparable basis, to 6.752 million barrels, in 2024, the trade group reported in the May/June edition of The New Brewer magazine.

BWC: Bev-Alc Imports Slowdown Felt Across Beer, Wine and Spirits
The story of slowed import sales and the impact of Hispanic consumer shifts, is not a story unique to beer, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC). Total bev-alc (TBA) imports have declined 0.5% year-to-date (YTD), to nearly $11 billion, in NIQ-tracked, off-premise channels (total U.S. + liquor + convenience). In the same period last year, bev-alc imports were growing 1.3%, to $11.05 billion.
Trump Slaps 25% Tariffs on Imported Beer and Empty Aluminum Cans
President Donald Trump’s reveal of sweeping tariffs on Wednesday included a 25% tariff on all imported beer and empty aluminum cans. Those tariffs are expected to go into effect at 12:01 a.m. EDT Friday, April 4.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.