In this week’s Last Call: Schlafly acquires Trailhead Brewing; German keg company Blefa invests in American Keg; and Heineken and Bud Light launch non-alc and hard seltzer ad campaigns.
- BREWERY TYPE
- Production - Large
We are a proud, independent and responsible global brewer. Today, HEINEKEN is the number one brewer in Europe and the number two brewer in the world. We have operations in more than 70 countries globally, which makes us the world's most international brewer. In the last decade we have significantly increased our exposure to emerging markets, which will be a catalyst for our growth.
We brew great beers, we build great brands and are committed to surprising & exciting our consumers everywhere.
Cheers, and remember to always enjoy Heineken responsibly.
Brewed in Holland. Imported by Heineken USA Inc., New York, NY. ©2011 Heineken® Lager Beer.
- ANNUAL PRODUCTION
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Lagunitas Brewing Company is cutting less than 5% of its workforce as part of a restructuring plan, the Heineken-owned, Petaluma, California-based craft brewery confirmed today to Brewbound.
In this week’s Last Call: Budweiser becomes the ‘official beer’ of the National Women’s Soccer League; California revises the definition of ‘beer’; A-B back away from its Asia Pacific IPO; Founders Announces the end of CBS; and more news.
Lagunitas Brewing Company has named Kelly Murnaghan, the former vice president of marketing at Vans, as its new chief marketing officer. The Heineken-owned craft brewery announced Murnaghan’s hiring on Thursday afternoon. Murnaghan, who started earlier this week, will join the Petaluma, California-based craft brewery’s leadership team and report directly to CEO Maria Stipp.
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In this week’s Last Call: Heineken makes a minority investment in Amsterdam’s Oedipus; Bumble announces plans to open a brick-and-mortar bar in SoHo; the SEC lifts its ban on alcohol sales at sporting events; the future of Breckenridge’s brewpub is uncertain; and more news.
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Sol has launched its new brand positioning Taste the Sun, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality.
Wisconsin Brewing Company, Heineken, and UW–Madison students are collaborating to brew a wild lager beer with a strain of yeast discovered in Wisconsin by UW Professor of Genetics Chris Todd Hittinger and his students.
Citing a “challenging” craft beer market, California’s Lagunitas Brewing said Tuesday that it would slash 12 percent of its workforce in a move that will impact at least 100 employees. The announcement comes about 17 months after Heineken International completed its purchase of the Petaluma-headquartered craft brewery.
Midway through 2018, Lagunitas Brewing Company is the only top five U.S. craft beer brand gaining dollar share, according to CEO Maria Stipp. Speaking to Brewbound, Stipp shared the company’s results through the first half of 2018, noting that Lagunitas ranks fourth in dollar share (up 4 percent) and sixth in volume (up 5 percent) through July 14, according to data from market research firm Nielsen.
In this week’s edition Last Call: Heineken takes a minority stake in a Chinese beer giant; ZX Ventures makes an e-commerce play in Australia; Toppling Goliath sues its former brewer; and more news from the week.
In this week’s edition of Last Call: In-state sales are on the rise in Michigan; Baderbrau is set for an August auction; another round of brewery closures hit in Colorado, California and Georgia; and more beer industry news.
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