Heineken has entered the increasingly crowded hard seltzer segment with two different brands in different parts of the world. And After announcing the end of a tariff exemption for Canadian aluminum last month, President Donald Trump has changed his mind, according to a statement last week from the office of the U.S. Trade Representative.

Elmwood London, the strategic design consultancy, has crafted the new brand identity for Amstel®. The design builds on Amstel’s position as the world’s local beer and strikes the balance of clarifying the brand’s iconic global assets while allowing flexibility to fit the needs of its 115 local markets.

Heineken N.V. (HEINEKEN) has announced the appointment of Stacey Tank as Chief Corporate Affairs and Transformation Officer as of 1 June 2020.

Heineken N.V. has announced the appointments of Soren Hagh as President of the Europe region and Jacco van der Linden as President of the Asia Pacific region, both per 1 June 2020.

The crowd-sourced fund to support the families of victims of the shooting at Molson Coors Brewing Company’s Milwaukee campus last month has topped $1.1 million. The fund, which reached $1,178,770 as of press time, was set up on behalf of the National Compassion Fund, a program of the National Center for Victims of Crime. All funds collected will go directly to the families of the five victims.

After five years at the helm of Heineken N.V.-owned, Petaluma, California-based Lagunitas Brewing Company, CEO Maria Stipp is exiting the company, according to a press release. Effective February 21, Dennis Peek, who most recently served as managing director of Heineken Canada, will take over the CEO role.

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.

After 15 years of leading global brewer Heineken N.V., CEO and chairman of the executive board Jean-François van Boxmeer will vacate the top role on June 1, the Supervisory Board of Heineken N.V. announced in a press release today. The board has also zeroed in on van Boxmeer’s successor: Dolf van den Brink, a 22-year veteran of the Dutch beer company who currently serves as president of Heineken’s Asia Pacific region.

In this week’s Last Call: Schlafly acquires Trailhead Brewing; German keg company Blefa invests in American Keg; and Heineken and Bud Light launch non-alc and hard seltzer ad campaigns.

Lagunitas Brewing Company is cutting less than 5% of its workforce as part of a restructuring plan, the Heineken-owned, Petaluma, California-based craft brewery confirmed today to Brewbound.

In this week’s Last Call: Budweiser becomes the ‘official beer’ of the National Women’s Soccer League; California revises the definition of ‘beer’; A-B back away from its Asia Pacific IPO; Founders Announces the end of CBS; and more news.

Lagunitas Brewing Company has named Kelly Murnaghan, the former vice president of marketing at Vans, as its new chief marketing officer. The Heineken-owned craft brewery announced Murnaghan’s hiring on Thursday afternoon. Murnaghan, who started earlier this week, will join the Petaluma, California-based craft brewery’s leadership team and report directly to CEO Maria Stipp.

In this week’s edition of Last Call: Smuttynose and Hop Valley shuffle executives; Boston Beer and Dogfish Head’s merger closes; Deschutes Brewery adds distribution in Indiana, New Jersey; Reyes Holdings sells Reinhart Foodservice for $2 billion; and more news.