Newcastle Launches Retail Variety Pack


New York, NY  – Newcastle Brown Ale, beloved by consumers around the world, announces the debut of a variety pack of truly authentic British beers brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K.

Newcastle’s new variety pack contains equal amounts of two definitive new styles from the brand – Newcastle British Pale Ale and Newcastle British Session IPA – along with perennial favorite Newcastle Brown Ale. Together, the three distinctly Newcastle offerings showcase the quality and depth of the Newcastle-Caledonian partnership and capitalize on the growing demand for variety among today’s adventurous LDA+ consumers.

“Consumers today want to expand their horizons and are open to trying new beer styles. Variety packs offer the perfect vehicle to introduce these curious consumers to new offerings from their favorite Brands,” said Brett Steen, Brand Manager, Newcastle Brown Ale,Heineken USA. “Our Newcastle Variety Pack exemplifies the superlative craftsmanship of the Caledonian Brewery while showcasing the distinctly No Bollocks style that is the hallmark of Newcastle.”

The Newcastle Variety Pack includes three distinct beer styles: newcomers Newcastle British Pale Ale (5.8% ABV, 39 IBUs), an ale with golden hue and an enhanced body, solid hop bitterness and a citrus finish; Newcastle British Session IPA (5.1% ABV, 45 IBUs), a mid-strength copper-hued ale that offers intricate hop nuances and incredible body complexity; and Newcastle Brown Ale (4.7% ABV, 18 IBUs), an auburn colored ale that offers a bread-like aroma, full malt flavors and a light buttery sweetness.

Steen added, “Newcastle’s new variety pack offers consumers the variety and quality they seek and retailers the opportunity to tap into the valuable Newcastle shopper who, according to Nielsen, shops more frequently, spends more per visit and generates higher basket rings and higher weekly true profit compared to top-selling craft brand shoppers. Our variety pack is poised to help retailers increase store traffic and improve their bottom line.”

Newcastle Variety Pack will be available beginning March/April in 12-pack format.

About Newcastle:

A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy the thirst of hardworking Englishmen. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, Heineken USA, headquartered in White Plains, New York.

About Heineken USA:

Heineken USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale.Heineken USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit