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D.G. Yuengling & Son, Inc.
Pottsville · PA · Production - Regional
Brewery news
Yuengling Completes $8 Million Environmental Project
D.G. Yuengling & Son, Inc. has installed an $8 million state-of-the-art wastewater pretreatment system at its historic Pottsville brewery, a key component of an agreement with the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Justice announced today
Yuengling Expands Distribution to Louisiana
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce that it is expanding the distribution of its highly sought-after brands to Louisiana. Four wholesalers have been assigned to distribute Yuengling products in the state. Yuengling welcomes into their network: Crescent Crown Distributing, Eagle Distributing, Choice Brands Inc., and Venture Marketing.

Yuengling Launches Largest-Ever Marketing Campaign
Pottsville, Penn.-based D.G. Yuengling & Son, Inc. today unveiled its new “Respect. It’s Earned.” campaign, which includes print, digital, and TV marketing as well as retail-specific promotions. Running throughout the company’s 18-state footprint, the new campaign is the largest in the brewery’s history and builds on previous messaging that also touted the company’s heritage and emphasized its flagship Lager.

Last Call: Alabama Eyes Direct Sales; Pyramid Closes Walnut Creek Alehouse
Alabama Moves to Let Brewers Sell Direct to Consumers; Pyramid Shutters Walnut Creek Outpost; What 2016 Looks Like for Green Flash’s New Brewmaster; Asahi, S.A. Damm Among Final Bidders for Peroni and Grolsch; Yuengling Begins Distributing in Mississippi

Last Call: Yuengling Talks Transition; Cantwell to Brew Again
The New York Times last month published a short documentary about D.G. Yuengling & Son, shining a spotlight on fifth generation owner Dick Yuengling and his four daughters who are in line to take over the company when Dick, in his own words, drops dead.

Pennsylvania 12-Pack Ruling Stirs Controversy
A recent clarification to Pennsylvania law restricting the kinds of beer packages distributors can sell has industry stakeholders split on how it will impact marketplace competition. The Pennsylvania Liquor Control Board recently determined that beer distributors can sell 12-packs of beer, reversing Prohibition-era regulations that have long forced them to sell beer exclusively by the case or keg.
Yuengling to Expand Distribution to Rhode Island
Pottsville, PA — D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce that it is expanding the distribution of its highly sought after brands to the state of Rhode Island.

Gatza: New Craft Brewer Definition Prioritizes Ownership, Size
Welcome to the club, D.G. Yuengling & Son. Glad you made it, Narragansett. Sorry about the trouble, August Schell Brewing. Forget the controversy, feel free to use rice and corn, just stick with tradition, ok? The Brewers Association (BA) — a not-for-profit trade group representing the interests of small and independent American craft brewers —… Read more »

Press Clips: Global Consolidation; Taxation a Costly Beer Ingredient
Sometimes, all it takes a good pie chart to really understand just how consolidated the beer industry has become. In a note to clients, Goldman Sachs broke down beer’s merger trends over the last decade. In its analysis, the investment bank found a beer industry that, in 2003, looked very different than today.

‘Millions’ Being Invested Behind Yuengling Launch in Massachusetts
Craft Brewers Guild of Boston spared no expense and literally rolled out the red carpet at Tuesday night’s Yuengling industry-only launch event for the state of Massachusetts. L. Knife & Son’s craft-focused wholesaler that services all of Massachusetts invited upwards of 4,000 restaurant owners, bar managers, off-premise retailers and media members to a lavish rollout party complete with 1920’s-style flappers, casino games, live music and ice sculptures.

Yuengling Aims For 5-Plus Share in Massachusetts
Yuengling’s planned mid-March rollout in Massachusetts is the most anticipated brewery launch in the last decade — or at least that’s what the Pottsville, Penn.-based company thinks. “Not since Coors or Corona has a brand come along that will have as much impact as Yuengling will in Massachusetts,” Yuengling COO Dave Casinelli told Brewbound.
Quality Beverage Named Exclusive Yuengling Distributor in Norfolk & Bristol Counties in Massachusetts
TAUNTON, MA — Quality Beverage LP today announced that it has been named the exclusive distributor of D.G Yuengling & Son, Inc. products for Bristol county and parts of Norfolk county. The announcement comes as America’s oldest beer makes a highly anticipated return to the Commonwealth in 2014 after a 20-year hiatus. “Quality Beverage is… Read more »

Yuengling Names Massachusetts Distributor Partners
D.G. Yuengling Brewery will officially return to the Massachusetts market in the first quarter of 2014 with seven wholesalers, a company official confirmed to Brewbound today. Yuengling COO, Dave Cassinelli said the company has signed agreements with L. Knife & Son Inc., Seaboard Products, Craft Brewers Guild of Boston, ABI House of Quality, Girardi, Williams… Read more »

Distribution Roundup: Yuengling Eyes Mass.; The Heartland Heats Up
All eyes were focused on D.G. Yuengling last week as news broke that the brewery was eyeing new distribution in the New England market. Yuengling distributes nearly 3 million barrels of beer across a 15-state footprint, but that could change next year with a return to Massachusetts, a state where it hasn’t sold beer since… Read more »