The faster beer companies embrace segments that are connecting with consumers, the quicker the overall industry can return to growth, Mike’s Hard Lemonade president Phil Rosse told thousands of wholesalers during the National Beer Wholesalers Association’s (NBWA) annual convention in San Diego. “I think that’s what’s ultimately going to give the industry its best chance to get back to growth,” Rosse said during a panel that also featured D.G. Yuengling & Sons Inc. COO Dave Casinelli and Dogfish Head Craft Brewery co-founder Sam Calagione.

Channeling his inner Justin Timberlake, Founders Brewing co-founder and CEO Mike Stevens told hundreds of industry professionals attending last week’s Meeting of the Malts gathering in Bethlehem, Pennsylvania that “America forgot how to make beer sexy.” Stevens — who successfully avoided a wardrobe malfunction while participating in a panel discussion about the state of the beer industry alongside Victory Brewing co-founder Bill Covaleski, D.G. Yuengling & Sons chief administrative officer Wendy Yuengling, Yards Brewing founder Tom Kehoe and Cigar City founder Joey Redner — wasn’t calling for a return to the days of provocative advertising, however.

Tampa Bay Entertainment Properties, LLC (TBEP), acting as the agent for the University of South Florida (USF) and Sun Dome, Inc. (SDI) has reached an agreement with D.G. Yuengling & Son, Inc. for the naming rights of the Sun Dome.

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today the launch of “Spread Your Wings,” an exciting, new brand campaign and tagline designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling’s sixth generation – Jen, Debbie, Wendy and Sheryl Yuengling.

In the latest edition of Press Clips: Yuengling adds Golden Pilsner to its year-round lineup; Pabst launches new legacy brand offerings; fire shutters Rogue’s San Francisco pub; and more.

The Brewers Association today released its annual rankings of the top 50 U.S. beer companies based on 2017 sales volume estimates. Here’s how things shook out:

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.

D.G. Yuengling & Son, Inc., America’s Oldest Brewery is bringing its brands to consumers on draught at bars, restaurants and other on-premise accounts across Arkansas starting today.

D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce a sponsorship agreement with the Philadelphia Flyers at the Wells Fargo Center, which hosts over 200 events each year. This multi-year agreement with one of Pennsylvania’s National Hockey League teams will feature Yuengling beer.

A growing number of beer companies are turning to digital rebate programs to boost volume sales and gain consumer insights as competition for off-premise business intensifies amongst breweries. The most well-known smartphone-enabled rebate program for alcoholic beverage manufacturers is run by Colorado-headquartered Ibotta, Inc.

Richard “Dick” Yuengling, owner of D.G. Yuengling & Son, Inc., announced today that the Yuengling Brewery will donate $50,000 to the American Red Cross for hurricane relief.

Production at 25 of the top 50 Brewers Association-defined craft breweries didn’t grow last year, according new data released today by the trade organization.