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D.G. Yuengling & Son, Inc.
Pottsville · PA · Production - Regional
Brewery news
Yuengling Announces Multi-Year Official Partnership with the New Jersey Devils and Prudential Center
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is proud to announce it has become an Official Partner of the New Jersey Devils and Prudential Center.

Yuengling Collaborates with Hershey on Chocolate Porter; Brooklyn Brewery to Release Non-Alc Beer in US
Two of Pennsylvania’s most iconic businesses — D.G. Yuengling & Son and The Hershey Company — are linking up on a fall beer release, Chocolate Porter. Meanwhile, Brooklyn Brewery is betting on non-alcoholic beer catching on in the U.S., bringing its non-alcoholic hoppy lager offering, Special Effects, to select U.S. markets this fall.
Yuengling Updates Packaging for Oktoberfest Seasonal Beer
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, continues to celebrate its milestone 190th anniversary with the debut of a brand new design and packaging for their beloved Oktoberfest beer.
Yuengling Partners with BeerBoard for On-Premise Data and Insights
BeerBoard, the leader in real-time data, insights and consumer engagement for the on-premise, announced today that D.G. Yuengling & Son, Inc. has signed on as the company’s newest brewing partner. The move adds yet another of America’s leading brewers to BeerBoard’s vast client list.

Meeting of the Malts: Pennsylvania Craft Beer Production Tops in the Nation
For the third consecutive year, Pennsylvania produced more craft beer than any other state in the nation, Brewers Association chief economist Bart Watson shared during the Brewers of Pennsylvania’s annual Meeting of the Malts gathering in Hershey, Pennsylvania.
Yuengling Announces Endorsement Deal with Philadelphia Phillies’ Pitcher
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has announced its partnership with Philadelphia Phillies’ pitcher Aaron Nola. Nola is one of the first active, MLB players to have a partnership with a beer brand.

March Madness Ushers In New TV Ads from Major Brewers
The NCAA men’s basketball tournament officially tips off on Thursday, and several major beer manufacturers are already jockeying for fans’ attention. MillerCoors, Anheuser-Busch InBev, Craft Brew Alliance (CBA) and D.G. Yuengling are among the beer companies hoping consumers will want to catch a buzz with their products while watching for buzzer beaters this month.
Yuengling to Release Bourbon Barrel Reserve Marzan-Style Beer for 190th Anniversary
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is celebrating 190 years and six generations of family brewing. In 2019, Yuengling will commemorate its 190th anniversary by offering fans exciting packaging, promotions, special beers and celebratory events throughout the year.

Dogfish, Mike’s, and Yuengling Execs Address Industry Challenges at NBWA Meeting
The faster beer companies embrace segments that are connecting with consumers, the quicker the overall industry can return to growth, Mike’s Hard Lemonade president Phil Rosse told thousands of wholesalers during the National Beer Wholesalers Association’s (NBWA) annual convention in San Diego. “I think that’s what’s ultimately going to give the industry its best chance to get back to growth,” Rosse said during a panel that also featured D.G. Yuengling & Sons Inc. COO Dave Casinelli and Dogfish Head Craft Brewery co-founder Sam Calagione.

Founders Brewing CEO: Beer Needs to Bring Sexy Back
Channeling his inner Justin Timberlake, Founders Brewing co-founder and CEO Mike Stevens told hundreds of industry professionals attending last week’s Meeting of the Malts gathering in Bethlehem, Pennsylvania that “America forgot how to make beer sexy.” Stevens — who successfully avoided a wardrobe malfunction while participating in a panel discussion about the state of the beer industry alongside Victory Brewing co-founder Bill Covaleski, D.G. Yuengling & Sons chief administrative officer Wendy Yuengling, Yards Brewing founder Tom Kehoe and Cigar City founder Joey Redner — wasn’t calling for a return to the days of provocative advertising, however.
University of South Florida’s Sun Dome to Become Yuengling Center
Tampa Bay Entertainment Properties, LLC (TBEP), acting as the agent for the University of South Florida (USF) and Sun Dome, Inc. (SDI) has reached an agreement with D.G. Yuengling & Son, Inc. for the naming rights of the Sun Dome.
D.G. Yuengling & Son Launches New ‘Spread Your Wings’ Ad Campaign
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today the launch of “Spread Your Wings,” an exciting, new brand campaign and tagline designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling’s sixth generation – Jen, Debbie, Wendy and Sheryl Yuengling.

Press Clips: Yuengling Adds Year-Round Pilsner; Pabst Launches New Legacy Brand Offerings
In the latest edition of Press Clips: Yuengling adds Golden Pilsner to its year-round lineup; Pabst launches new legacy brand offerings; fire shutters Rogue’s San Francisco pub; and more.

Brewers Association Ranks Top US Brewing Companies in 2017
The Brewers Association today released its annual rankings of the top 50 U.S. beer companies based on 2017 sales volume estimates. Here’s how things shook out: