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D.G. Yuengling & Son, Inc.

Pottsville · PA · Production - Regional

Brewery news

Yuengling Partners with BeerBoard for On-Premise Data and Insights

BeerBoard, the leader in real-time data, insights and consumer engagement for the on-premise, announced today that D.G. Yuengling & Son, Inc. has signed on as the company’s newest brewing partner. The move adds yet another of America’s leading brewers to BeerBoard’s vast client list.

March Madness Ushers In New TV Ads from Major Brewers

The NCAA men’s basketball tournament officially tips off on Thursday, and several major beer manufacturers are already jockeying for fans’ attention. MillerCoors, Anheuser-Busch InBev, Craft Brew Alliance (CBA) and D.G. Yuengling are among the beer companies hoping consumers will want to catch a buzz with their products while watching for buzzer beaters this month.

Dogfish, Mike’s, and Yuengling Execs Address Industry Challenges at NBWA Meeting

The faster beer companies embrace segments that are connecting with consumers, the quicker the overall industry can return to growth, Mike’s Hard Lemonade president Phil Rosse told thousands of wholesalers during the National Beer Wholesalers Association’s (NBWA) annual convention in San Diego. “I think that’s what’s ultimately going to give the industry its best chance to get back to growth,” Rosse said during a panel that also featured D.G. Yuengling & Sons Inc. COO Dave Casinelli and Dogfish Head Craft Brewery co-founder Sam Calagione.

Founders Brewing CEO: Beer Needs to Bring Sexy Back

Channeling his inner Justin Timberlake, Founders Brewing co-founder and CEO Mike Stevens told hundreds of industry professionals attending last week’s Meeting of the Malts gathering in Bethlehem, Pennsylvania that “America forgot how to make beer sexy.” Stevens — who successfully avoided a wardrobe malfunction while participating in a panel discussion about the state of the beer industry alongside Victory Brewing co-founder Bill Covaleski, D.G. Yuengling & Sons chief administrative officer Wendy Yuengling, Yards Brewing founder Tom Kehoe and Cigar City founder Joey Redner — wasn’t calling for a return to the days of provocative advertising, however.

D.G. Yuengling & Son Launches New ‘Spread Your Wings’ Ad Campaign

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today the launch of “Spread Your Wings,” an exciting, new brand campaign and tagline designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling’s sixth generation – Jen, Debbie, Wendy and Sheryl Yuengling.