Boston Beer Company - Samuel Adams

Boston Beer’s transformation from a craft brewer to an adult beverage company, which began in earnest about a decade ago, is looking like an even better bet as traditional beer’s declines outpace those of the beyond beer segment.

Boston Beer Company’s third-quarter shipments (sales to wholesalers) and depletions (sales to retailers) declined 13.7% and 3%, respectively, the company shared today.

Boston Beer Company’s chief supply chain officer (CSCO) Phil Hodges has been promoted to chief operating officer, effective immediately, the company announced after market close Monday with a press release, and 8-K filing with the U.S. Securities and Exchange Commission.

Garage Beer’s Jason Kelce on beer’s social connection; Hemp Beverage Alliance leaders on bans, tax revenue; Boston Beer’s Social Pop debut.

Summer ended with Dogfish Head riding momentum in both canned cocktails and its beer portfolio.

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

Boston Beer Company is willing to fail fast with new fourth category products in order to find its next big brand, founder and CEO Jim Koch shared during last week’s Barclays’ Global Consumer Staples Conference.

Jim Koch on Boston Beer’s potential internal CEO candidates: Allagash’s new taproom; Erik Ellington’s NA beer; and more headlines.

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.

Boston Beer president CEO Michael Spillane is ending his leadership role with the company after just over a year, according to an 8-K filing submitted today (Friday, August 1) to the U.S. Securities and Exchange Commission.

Hard tea continued to fill Boston Beer’s sails in Q2, but it was newbie Sun Cruiser that put in the brunt of the work rather than veteran Twisted Tea, company leadership shared Thursday during a call with investors and analysts.

Q2 was once again a thorn in Boston Beer Company’s side, despite a rosier Q1, according to financial results released by the company late Thursday. Boston Beer shipments (sales to wholesalers) declined 0.8% year-over-year (YoY), while depletions (sales to retailers) declined 5% for the three-month period ending June 28.

Nice weather and ideal timing helped boost beer’s performance over Fourth of July weekend, producing “surprisingly strong trends,” according to distributors surveyed by Goldman Sachs.

Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines