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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news
As Bev-Alc Volumes Decline, RTDs and Cider Are Summer Bright Spots
Bev-alc volumes declined in the two-week period ending June 14 except for cider and some ready-to-drink subcategories, according to analysis of NIQ data from Goldman Sachs Equity Research.

Total Wine, Whole Foods Dish on Summer Retail Trends
Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.
Circana Weekly Scans: Beer’s ‘Surprise’ Losses; Busch Bucks Trends
The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.
Dogfish Head Truckin’ to Growth on Grateful Dead Juicy Pale Ale Launch
The Dead are helping raise Dogfish Head’s trends. The Boston Beer Company-owned, Milton, Delaware-based craft brewery’s launch of Grateful Dead Juicy Pale Ale earlier this year has returned the brand to growth for the first time since 2019, co-founder Sam Calagione told Brewbound last week.
6 of 10 Largest Craft Brewers Shed Volume in 2024; Boston Beer -23%, Athletic +55%, Sierra Nevada Grows
Six of the 10 largest Brewers Association-defined (BA) craft breweries recorded volume declines in 2024, according to data from the trade group’s May/June edition of The New Brewer magazine.
Jefferies Distributor Survey Part 2: Outlook for A-B, Constellation, Molson Coors, Tilray and More
Distributors have become increasingly more pessimistic about beer. But how do they feel about the biggest suppliers and their outlooks for 2025? Investment banking firm Jefferies asked this question in its latest beer distributor survey, which represented portfolios from Tilray (60% of respondents), Constellation (55%), Anheuser-Busch InBev [A-B] (50%), Molson Coors (50%), Boston Beer (40%) and more.
‘Flavor is Forever,’ Craft’s Resurgence and More Soundbites from BMI’s Spring Conference
Beverage-alcohol’s embrace of flavor and craft beer’s shifting distribution trends were among spotlighted issues during last week’s Beer Marketer’s Insights Spring Conference in Chicago. Leaders from BeatBox Beverages, Boston Beer Company, Atomic Brands, Columbia Distributing and Anheuser-Busch InBev (A-B) shared where their business and the beer category is heading. Here are a few soundbites from the conference.
Hot New Brands, NA Beer Steals Soda Drinkers & Molson Coors Adds Headcount: Beer Marketer’s Insights Spring Meeting Notebook Pt. 1
New breakout brands, Q1’s soft trends and the beer industry’s non-alcoholic (NA) plays were hot topics during Beer Marketer’s Insights’ Spring Conference, held earlier this week in Chicago.

Boston Beer Q1 Highlights: Twisted Tea Slowdown, Sun Cruiser Expansion and Tariffs
Twisted Tea has been a positive outlier for Boston Beer Company in recent years, posting consistent growth for the company and combating declines from its sibling brands, including Truly Hard Seltzer. However, it is now Boston Beer’s spirits-based hard tea, Sun Cruiser, that is pulling the weight.
Boston Beer Q1 Shipments +5.3%, Depletions -1%; Maintains Guidance, Excluding Tariffs Impact
Boston Beer Company had a more positive start to fiscal year 2025 compared to the company’s recent quarterly performances, according to Q1 financial results released after trading ended on Thursday.
Boston Beer Tests Just Hard Squeezed FMBs and Sinless Vodka RTDs; Rebrands Wicked Haze
Boston Beer Company is set to roll out a pair of new beyond beer offerings this spring, as the company reshuffles its portfolio.
Teamsters at Boston Beer’s Cincinnati Brewery File Unfair Labor Practice Complaint
Teamsters Local 1199 has filed an unfair labor practice (ULP) on behalf of union members at the Boston Beer Company brewery in Cincinnati, Ohio.
Boston Beer Focuses on ‘Sharper’ Execution in 2025 by Doing ‘Fewer Things Better’
After ending fiscal year 2024 (FY24) with single-digit volume declines, Boston Beer is planning to dial in on key innovation items and support its portfolio with increased advertising in 2025.
Boston Beer FY24 Depletions -2%, Shipments -2.4% as Truly Declines Continue to Outweigh Innovation Growth
Boston Beer Company ended fiscal year 2024 with nearly flat revenue growth, and low-single-digit declines in both shipments and depletions, as the company continues to battle declines from Truly Hard Seltzer, it reported today in its Q4 and FY24 financials release.