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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news
Boston Beer Q1 2026: Depletions -4%, Shipments -6.9%; Freight Costs Up $2.5M
Boston Beer Company’s first quarter got off to a slow start, with year-over-year (YoY) declines in both shipments (-6.9%) and depletions (-4%), and a 4.4% decline in net revenue to $433.9 million.

Angry Orchard, Truly and Samuel Adams Brand Leads to Exit Boston Beer; Successors Named
A pair of Boston Beer Company brand leaders are leaving the company. After nine years of rising through Boston Beer’s rank, Matt Withington will depart this week, while Samuel Adams head of brand Lauren True is exiting the company after nearly four years.
Ardagh Wins $175.5M Verdict in Boston Beer Can Volume Dispute; Boston to Appeal
A jury entered a $175.5 million verdict in favor of Ardagh Metal Packaging USA against Boston Beer Company for allegedly failing “to purchase contractual minimum volumes of certain aluminum beverage can containers from 2021 to 2025,” according to an 8K filed by Boston Beer Friday with the U.S. Securities and Exchange Commission.

PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
PepsiCo’s Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lipton Hard Iced Tea.

Dogfish Head Seeks a 2nd Hit with Grateful Dead Citrus Daydream Lager
Dogfish Head is looking to extend its long, strange trip back to growth in 2026. Following the launch of Grateful Dead Juicy Pale Ale last year – which helped return Dogfish Head to growth – the Boston Beer Company-owned craft brewery is leaning even further into its partnership with the Grateful Dead and releasing a “Volume 2” collaboration: Citrus Daydream Lager.
Boston Beer FY25 Depletions -4%, Shipments -4.7%; 2026 Expectations Flat to Down Mid-Single Digits
Boston Beer Company has closed out another year in a state of contraction, according to fiscal year 2025 (FY25) data shared today by the company.

Boston Beer Top Execs Receive 3% Pay Bumps in 2026, Pull in Nearly $2.3M in Bonuses
Boston Beer Company’s top executives are receiving 3% raises, plus bonuses for 2025 performance, according to an 8-K filed Tuesday with the U.S. Securities and Exchanges Commission. Those bonuses are on the lower end of the 3% to 8% bonus range allocated by Boston Beer at the start of 2025.

CMO Lesya Lysyj to Exit Boston Beer in March
Boston Beer Company CMO Lesya Lysyj will step down from her role, effective March 6, according to an 8-K filing with the U.S. Securities and Exchange Commission.

Press Clips: Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb
Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’

Beverage Bytes Survey: C-Store Retailers Project 2026 Beer Sales +3%; Goldman Sachs Says ‘2026 Could be the Year of Beer Stocks’
Convenience store retailers offered an optimistic outlook on 2026 beverage sales in Goldman Sachs’ Q4 Beverage Bytes retailer survey, which represents roughly 28% of the c-store channel (around 42,000 retail locations).

Press Clips: A Nashville Craft Deal, Hotels Cutting Draft Lines and Why InvestBev Is Still Bullish on Bev-Alc
A pair of Nashville breweries are linking up. Jackalope Brewing has struck a deal to acquire Black Abbey Brewing. Under Jackalope’s stewardship, “Black Abbey’s distinct brewing identity and well-loved beers” will live on, according to the announcement.

The ‘Total Destruction’ of Beer’s Pricing Model; Plus, Updates from Boston Beer, Good Boy Vodka & Constellation at the Beer, Wine & Spirits Summit
It may be time for beer to finally address its pricing issues. That was one of the main takeaways from Day 1 of the Beer, Wine and Spirits Summit Sunday, hosted by Beer Business Daily and Wine & Spirits Business Daily in Coronado, California.

Press Clips: Monday Night’s Jeff Heck Steps Down as CEO; Sycamore Seeking Name Change
Monday Night Brewing (MNB) co-founder and CEO Jeff Heck has stepped down from his c-suite role, passing the baton to fellow co-founder Joel Iverson, he announced on LinkedIn this week.
Press Clips: Constellation Brands Layoffs; Monster’s Bev-Alc Declines; Sam Adams’ New Winter Seasonal; Market Basket/Zero Gravity Collab
Constellation Brands Layoffs at Rochester HQ; Monster Q3 Alcohol Net Sales -17%; Samuel Adams Adds Winter White Ale, First New Winter Seasonal in 30 Years; Athletic, Vans Warped Tour Debut Collaboration; Pair Your Market Basket Sub with a MB Lager; Parting Shot: Rainier Jubilee Cans Return.