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Bell's Brewery
Comstock · MI · Production - Regional
Brewery news
Bell’s Oberon Returns March 21
The highly anticipated return of Bell’s Oberon Ale is almost here, officially kicking off its 2022 season on Monday, March 21.

New Belgium and Bell’s to Consolidate Distribution with Reyes Outside of Michigan
New Belgium Brewing Company began notifying Bell’s Brewery wholesalers on Monday of plans to consolidate the portfolio with the Reyes Beer Division in several markets outside of Michigan.
Bell’s Expands Distribution of No, Yeah; 12-packs Debut in Michigan
Beer fans (politely) asked for more and Bell’s Brewery is excited to announce expanded distribution for its tribute to the Midwest, No, Yeah.
Last Call: SweetWater Files Lawsuit Denying Logo Copyright Infringement; Lion Deal for Bell’s Closes; Shmaltz to Pay $200,000 to TTB
Atlanta-based SweetWater Brewing has filed a lawsuit against an artist who claims he is owed $31 million for the use of the brewery’s rainbow trout logos, Law360 reported.
Brewbound Live 2021: New Belgium’s Steve Fechheimer and Bell’s Brewery’s Carrie Yunker Discuss What’s Next Following the Biggest Craft Beer Deal of the Year
New Belgium CEO Steve Fechheimer and Bell’s Brewery EVP Carrie Yunker wrapped up Day One of Brewbound Live 2021 in Santa Monica, California, to discuss what comes next, following the sale of Bell’s to New Belgium’s parent company, Kirin-owned Lion Little World Beverages.

Bell’s Brewery Terminates Premium, Moves to Superior, Bonbright, Stagnaro and Heidelberg
Distribution of the Bell’s Brewery portfolio in Ohio will shift from Premium Beverage Supply, which sold Bell’s offerings statewide, to a network of four wholesalers, the Comstock, Michigan-based craft brewery announced last week.

New Belgium CEO Steve Fechheimer to Lead Lion’s US Operations, Managing Director Matt Tapper to Exit in 2022
Following the acquisition of Bell’s Brewery earlier this week, Lion Little World Beverages said managing director Matt Tapper will exit the company next year after a 25-year career, and New Belgium CEO Steve Fechheimer will lead the company’s U.S. craft brewery platform.

Bell’s Brewery to Sell to New Belgium Parent Co. Lion; Larry Bell to Retire
Kirin-owned Lion Little World Beverages has struck a deal to acquire Bell’s Brewery, the second largest craft brewery in Michigan and the seventh largest Brewers Association-defined craft brewery by volume in 2020.
Bell’s Celebration Series Continues with Latinx-Inspired Release
Bell’s Brewery will shine a spotlight on various cultures within the Latinx community and its employees with a special beer release and event.

Brew Talks: Craft Doesn’t Need a Reset, But It Needs to Refocus
Craft beer doesn’t need a complete reset in strategy, but rather a re-focus on what consumers care about to stay relevant, the panelists of Brewbound’s first in-person Brew Talks meet-up of 2021 said earlier this month.
Bell’s Brewery To Raise Money for the Partnership for the National Trails System (PNTS)
Go Where the Trail Leads You with Bell’s Brewery and the Partnership for the National Trails System (PNTS).
Bell’s Brewery Introduces Rind Over Matter Wheat Series
The sun is starting to set on this year’s Oberon season, but fans of it and wheat beers will have a brand-new beer to add to their regular lineup.
Bell’s Brewery Partners with Meals on Wheels
Bell’s Raise a Wing event is back for 2021.
Upper Hand Brewery to Continue Downstate Expansion
Upper Hand Brewery, a division of Bell’s Brewery based in the Upper Peninsula, will be available across the entirety of Upper and Lower Michigan this fall.