Bell's Brewery

New Belgium Brewing CEO Shaun Belongie promised the company’s distributor partners a strategy of “radical simplicity,” with singular asks for its big three brands, rather than a monthly calendar of brand focuses.

New Belgium Brewing’s Daleville, Virginia-based “Liquid Center” will open to the public beginning November 6.

Former Bell’s Brewery executive vice president (EVP) Carrie Yunker has returned to the bev-alc industry after a more than 16-month “retirement.”

Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.

New Belgium Brewing’s portfolio is craft’s top share gainer through Q1, CEO Shaun Belongie shared recently. The Kirin-owned New Belgium craft portfolio, which includes New Belgium’s offerings (Voodoo Ranger, Fat Tire and more), and Bell’s Brewery (Two Hearted, Oberon and more) snagged share by growing volume 3.2% year-to-date.

Kirin-owned New Belgium Brewing has reorganized its business administration teams, resulting in the elimination of some roles, a spokesperson confirmed to Brewbound. The employees whose jobs were cut amount to fewer than 1% of the company’s overall workforce.

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A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.

Beer is in the midst of “a fun crisis,” New Belgium Brewing CMO Rebecca Dye Yonushonis declared during the company’s distributor convention in Fort Collins last week.

After reaching nationwide distribution in 2023, Bell’s Brewery has refocused on its core Great Lakes markets. New Belgium CEO Shaun Belongie explained that the Michigan craft brand struggled in far away markets, leading the company to double down at home.

New Belgium is still feeling the effects of Hurricane Helene almost one year after the deadly storm devastated western North Carolina. Even as the company’s Asheville production facility has come back online, New Belgium is dealing with tough decisions made in the aftermath.

Volume at craft breweries outside of the Brewers Association’s (BA) definition of small and independent declined 4% on a comparable basis, to 6.752 million barrels, in 2024, the trade group reported in the May/June edition of The New Brewer magazine.

Carrie Yunker ended her more than two-decade run at Bell’s Brewery on a high note Monday – Oberon Day, the annual release of the company’s spring-summer seasonal wheat beer.

Bell’s Brewery executive vice president (EVP) Carrie Yunker will depart from the company next month after more than two decades with the Comstock, Michigan-based brewery.