Bell's Brewery

Bell’s Brewery is expanding the brand family of its flagship Two Hearted IPA, beginning with Hazy Hearted IPA and a new variety pack, the Comstock, Michigan-based brewery announced today.

New Belgium’s Voodoo Ranger Juice Force is the No. 1 craft beer launch ever, New Belgium CEO Steve Fechheimer shared during a recent update following the company’s wholesaler meetings. Along with Voodoo Ranger, New Belgium’s core four for 2023 includes Fat Tire, Bell’s Two Hearted Ale and Oberon.

Michigan’s Bell’s Brewery continues to fill out its distribution map as part of its goal for national distribution. The Kalamazoo, Michigan-based craft brewery will add Northern California and Montana this month. The brewery’s beer is now sold in 44 states, plus Washington, D.C. and Puerto Rico. The Northern California expansion will begin on Friday, September… Read more »

Bell’s Brewery plans to donate $480,000 to non-profits in 2022, including $100,000 to clean water stewardship via a newly launched grant program called Inspired Giving, the Michigan-based craft brewery announced earlier this week.

Following the U.S. Supreme Court’s ruling on Dobbs vs. Jackson Women’s Health Organization in June – which overturned Roe vs. Wade, triggering a domino effect that could limit access to abortion and other reproductive care procedures in nearly two dozen states – the Brewers Association (BA) has published a guide to help its members navigate the healthcare ramifications in affected states and support employees.

Eight months after announcing intentions to sell its U.K. craft brewing operations, Kirin subsidiary Lion has sold its Magic Rock and Fourpure brands to Odyssey Inns Ltd, a hospitality group led by Stephen Cox, who co-founded Devon’s Utopian Brewing.

Bell’s Brewery announced that its annual Raise a Wing event has returned for a third year, teaming up with Meals on Wheels America in support of the organization’s urgent mission to empower its local community programs and improve the health and quality of life of seniors, so no one is left hungry or isolated.

New Belgium Brewing, in partnership with HospitableMe, a firm specializing in diversity, equity and inclusion training, will launch the Poured For All Initiative this fall, a free safety and inclusion training program for all bars and restaurants aimed at welcoming underrepresented communities into craft beer.

The buyer of Cincinnati Beverage Co. (CinBev) and its portfolio of craft beer brands has finally come forward.

Large regional breweries that fall outside of the BA’s definition of a craft brewer collectively produced more than 8.64 million barrels of beer in 2021, a +2% increase on a comparable basis, according to data provided by the trade organization. The BA excludes companies that are at least 25% owned by a larger brewing company from its craft brewery data set and sets a production ceiling for BA-defined craft brewers at 6 million barrels.

The alignment of New Belgium and Bell’s Brewery’s distribution networks following the comapnies’ late 2021 merger is picking up steam as the rights to about 500,000 case equivalents of the Comstock, Michigan-headquartered brewery’s beer are about to change hands.

Bell’s Brewery continues its celebration of the diversity of its staff with the specialty release of Sparkle and SMaSH; a new beer designed and brewed by Bell’s staff as part of the Unite Celebration 2022.

The Bell’s Brewery portfolio is moving to the Reyes Beer Division in the majority of the wholesaler’s Indiana territory. Reyes, the largest beer distributor in the U.S., announced today that its Monarch Distributing subsidiary has closed on agreements for the Michigan craft brewery’s brand rights in its Indiana footprint, adding about 175,000 cases to Monarch’s operation.

About 30 employees have been let go following the integration of the Bell’s Brewery organization into New Belgium after the latter’s parent company, Kirin-owned Lion Little World Beverages, acquired the former last fall. The layoffs amounted to less than 3% of New Belgium and Bell’s combined workforce.