2025 kicked off with cautious optimism for the beer category, but that has been quickly subdued after a disappointing February and Super Bowl performance, according to Bump Williams Consulting’s (BWC) monthly report, citing NIQ off-premise data (total U.S. xAOC + liquor + convenience) through mid-February.

Anheuser-Busch InBev (A-B) recorded a positive Q4 in its U.S. business, marking a new “inflection point” for the company, leadership shared early this morning with the release of its Q4 and full-year 2024 financials, and accompanying earnings call with investors and analysts.

Boston Beer Company ended fiscal year 2024 with nearly flat revenue growth, and low-single-digit declines in both shipments and depletions, as the company continues to battle declines from Truly Hard Seltzer, it reported today in its Q4 and FY24 financials release.

Molson Coors is not shying away from being a “category captain,” and plans to use its leading status with retailers to drive a new “category first, Molson Coors best” strategy, leadership shared last week during the Consumer Analyst Group of New York (CAGNY) Conference in Orlando, Florida.

Bell’s Brewery executive vice president (EVP) Carrie Yunker will depart from the company next month after more than two decades with the Comstock, Michigan-based brewery.

Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.

Despite inflationary concerns, consumers continue to spend money in the on-premise, according to a recent report from the Bank of America Institute.

The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.

Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.

The beer industry has a data problem, and it’s not gloomy scans – it’s what data the industry is paying attention to (and not), and the assumptions being made, according to Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association.

Total U.S. beer supply ended 2024 down -1.8%, the Beer Institute (BI) reported Wednesday in the trade group’s latest round of economic reports.

Beer wholesalers remained neutral on beer to kick off 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Regardless of whether the Philadelphia Eagles or the Kansas City Chiefs take home the Vince Lombardi Trophy this weekend, beer is poised to be the real winner of Super Bowl LIX, according to Bump Williams Consulting’s latest monthly report.

While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.