The first off-premise scans of 2026 have arrived, and they’re signaling a positive start for bev-alc in 2026.

Heineken CEO and board chairman Dolf van den Brink will step away from the company later this year, after six years at the helm.

Seattle Cider’s production facility and taproom will close next month, the company announced today in a press release officially announcing the sale of the Seattle Cider brand to fellow Pacific Northwest craft cider 2 Towns Ciderhouse.

Adult non-alcoholic (ANA) beverages have been added to the Beer Institute’s (BI) Advertising and Marketing Code and Buying Guidelines (Ad Code), adding “responsible marketing” suggestions for the growing segment.

Import beer’s unstable 2025 came to a positive end for some top brands this December, according to the latest report from market research firm NIQ.

The wait is over: The 2025-2030 Dietary Guidelines for Americans (DGA) have been released, and after months of uncertainty around how guidelines could affect the beverage-alcohol industry, trade groups are likely breathing a sigh of relief.

2 Towns Ciderhouse is preparing to add one more town to its name. The Corvallis, Oregon-based hard cider maker will acquire Seattle Cider’s brand, joining two of the most prominent cider names in the Pacific Northwest.

A “leading global beverage company” has made a $14 million strategic investment in InvestBev Capital’s flagship Fund V, the private equity firm announced today.

“A day of shopping during the Christmas week can make a significant difference” to bev-alc’s off-premise scans, according to Circana EVP of BevAl, Scott Scanlon. Total bev-alc dollar sales were up 1% year-over-year (YoY) and 12% week-over-week (WoW) in the week ending December 28, which included Christmas Day (December 25).

Columbia Distributing chief strategy officer Jesse Ferber, Bump Williams Consulting president Dave Williams and Hand Family Companies president and CEO J.R. Hand graced the Brewbound Live stage last month to discuss the state of beer, how to strengthen relationships between suppliers and distributors and what industry members are prioritizing in 2026.

Bosque Brewing, New Mexico’s largest craft brewery, abruptly closed all of its taprooms last week after 13 years in operation.

We’ve compiled our most read stories of the past year, and one company dominated the headlines (with not the sunniest lineup of news): Anheuser-Busch InBev (A-B).

Last week, “holiday magic” delivered positive off-premise bev-alc trends in mid-December scans, suggesting the industry might just have a bountiful Christmas and end to 2025. However, in the latest report, “the Grinch stole the green,” according to Circana EVP of BevAl, Scott Scanlon.

As 2025 comes to a close, we’re looking back on a year’s worth of the Brewbound Podcast and all the acquisitions, distribution shakeups and innovation plans we chatted about, as well as all the wonderful guests that joined us.