NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo
Bev-alc declines accelerated earlier this month, despite the Cinco de Mayo holiday, according to the latest weekly report from market research firm NIQ.
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Bev-alc declines accelerated earlier this month, despite the Cinco de Mayo holiday, according to the latest weekly report from market research firm NIQ.
While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.
While 2026 started with sunny scans for bev-alc, April brought the showers, according to the latest weekly report from market research firm NIQ.
On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.
For the second consecutive month, beer recorded the largest year-over-year (YoY) price increases across all bev-alc categories in April, according to today’s Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics (BLS).
Bev-alc recorded another “reset week” to kick off May, according to the latest weekly report from market research firm Circana.
Nearly four out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from data and consulting firm Bump Williams Consulting (BWC).
Bev-alc trends held steady through late April, according to the latest weekly update from market research firm NIQ.
American Cider Association (ACA) CEO Monica Cohen has departed the trade group as it transitions to a “staff-led operating model,” the ACA announced Wednesday.
Beer shipment volume continued to rise in March, and there are signs that the category is reaching a point of “broad based stabilization,” according to Beer Institute (BI) chief economist Andrew Heritage.
Bev-alc’s off-premise trends have remained relatively consistent post-Easter, according to the latest weekly report from market research firm NIQ.
With today’s overcrowded shelves and endless bev-alc options, more and more suppliers are fighting for less and less retail space. Global Partners’ Mark Buonomo, New Trail Brewing’s Paul Gephart and Lawson’s Finest Liquids’ Matt Roth and Seth Talmon share tips for sticking out and getting one of those coveted placements.
Beverage-alcohol’s off-premise sales returned to year-over-year (YoY) contraction post-Easter, according to the latest report from market research firm NIQ.
Craft beer needs a vibe shift, and the Brewers Association (BA) is spearheading a campaign to make that happen.