The extended Memorial Day weekend (MDW) did not extend bev-alc sales, according to the latest weekly scans report from market research firm Circana.

Beer continues to tackle growing challenges in the convenience channel, but bright spots remain, Bump Williams Consulting (BWC) shared in the firm’s latest monthly analysis.

Atwater Brewery will soon be back in familiar hands. The Detroit, Michigan-based craft brewery’s former owner Mark Rieth has signed a “definitive agreement” to reacquire Atwater from Tilray Brands.

Bev-alc trends remained consistent leading up to Memorial Day, as single-digit, year-over-year (YoY) declines persisted in the latest weekly scans report from market research firm NIQ.

Check out news items initially reported in the Brewbound Insider Newsletter June 1-3, including headlines from Blake’s Beverage, Lone Tree Brewing, Long Trail, Bero and more.

Draft continues to claw back the share of total beer it lost during the COVID-19 pandemic and resulting on-premise closures and consumer shifts.

Craft beer continues to battle against the narrative that the segment is dying. A core adversary in that mission is that the legacy brands that helped create the segment are the ones driving declines, according to new data shared by consulting firm 3 Tier Beverages.

Craft’s trends continued to slip ahead of Memorial Day, according to the latest monthly scans report from market research firm Circana.

Despite wavering scans, beer wholesalers appear to remain optimistic about the category, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Consumers kept the party going post-Cinco de Mayo, with bev-alc dollar sales accelerating in the latest week tracked by market research firm NIQ. However, year-over-year (YoY) comparisons remain bright red.

More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.

Non-alcoholic (NA) beer and hard cider have a similar share of total beer dollars – 1.5% and 1.2%, respectively, in NIQ-tracked off-premise channels – and both segments have been growth outliers among beer’s recent declines. However, top beer companies haven’t flocked to the hard cider segment as quickly as they have to NA.

The top 50 Brewers Association-defined craft breweries once again posted results as diverse as their portfolio mix these days, according to 2025 production data shared Friday by the trade group.

Seven of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine.