Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Despite holiday boosts and positive weekly scans, beer trends softened in February compared to January, according to the latest monthly report from market research firm Circana.
Total bev-alc dipped back into the red year-over-year (YoY) through the last week of February, after two consecutive weeks of growth in Circana-tracked off-premise channels, the market research firm reported this week.
Craft’s trends leveled out slightly in February after a strong January, according to the latest monthly report from market research firm Circana. The segment’s dollar sales are now about flat (+0.3%) year-to-date (YTD) through February 22.
More people went out to bars and restaurants to celebrate Valentine’s Day this year compared to 2025, according to the last on-premise report from market research firm NIQ, citing “CGA intelligence” data.
Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.
Beer wholesalers appear to be slightly more optimistic about the category through the first two months of 2026 compared to the start of 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Fiscal year 2025 (FY25) marked Boston Beer Company’s fourth consecutive year of shipments (sales to wholesalers) and depletions (sales to retailers) declines. But leadership’s remarks during Tuesday’s earnings call with investors and analysts were anything but negative.