In January, we brought you a video interview with Wachusett Brewing President Ned LaFortune discussing the acquisition of a canning line. With that purchase, Wachusett became the only brewer in Massachusetts with canning equipment and effectively set itself up as a go-to contact canning facility for other New England based brewers.
MillerCoors today announced it would be re-launching its its low-calorie brand, Miller64. The brand, previously MGD 64, features a refreshed look and will be supported with new advertising campaigns. You might remember when the company rolled out MGD 64 Lemonade last summer, but discontinued it after just three months on the shelves.
Boulevard Brewing Company today announced a marketing partnership with Sporting Kansas City, the local Major League Soccer (MLS) team. The partnership aims to connect each organization’s strong community ties through a variety of co-branded marketing initiatives around the theme: “Hometown Team-Hometown Beer,” according to the press release.
You may have caught wind that Weyerbacher Brewing Co. introduced a spiffy new Jester logo, which now represents the ‘face’ of the brewery. The introduction of a new company logo, a colorful one at that, coincides with the recent announcement that a $1.1 million expansion to the current brewing facility will add 7,500 square feet… Read more »
Despite a U.S. beer landscape that now boasts the most breweries since Prohibition, the battle for domestic supremacy continues to be between Anheuser-Busch InBev and MillerCoors. But at a time when the industry share of “big beer”, while nevertheless powerful, is declining because of flight to craft beer and other forms of beverage alcohol, it… Read more »
Two craft breweries have released some very well-produced marketing videos this month. Earlier this week, Sixpoint Brewery unveiled its new website and featured a fresh video that tells the story of its newest beer, Resin. In the video, Sixpoint President Shane Welch breaks down the anatomy of a hop cone, likening it to a pine… Read more »
Craft beer sales are quickly approaching $1 billion in U.S. supermarkets and the U.S. brewery count is climbing towards 2,000. It’s no secret that 2011 was a phenomenal growth year for the craft beer industry, and now we have some year-end Symphony IRI data to back it up. The Brewers Association reported in January that… Read more »
The Brewers Association today announced the 2012 Board of Directors, officially naming Dogfish Head Founder Sam Calagione as its Chair. Calagione replaces last years Chair, F.X. Matt Brewing Co.’s President Nick Matt. Matt will remain on the board as an At-large member. Deschutes Founder and CEO, Gary Fish, will take over Calagione’s former post as… Read more »
The New York Times took some time on Friday to cover the booming craft beer scene in Denver, CO. The piece, which featured Wit’s End Brewing, Strange Brewing Company and Denver Brewing Company, pointed to Colorado’s alcohol laws as a big reason why the craft beer business is flourishing in Denver and across the entire… Read more »
Sun King Brewing today announced a minor change to its house beer lineup. The company said Bitter Druid ESB would move to from a year-round offering and become a semi-annual specialty beer. “All of the ‘house’ beers have been growing at an exponential rate except for ESB,” said Director of Communications Neal Taflinger.
It’s a fresh-pressed acquisition that has the beer world buzzing. When Tenth and Blake, MillerCoors’ craft and import division announced the purchase of Crispin Cider earlier this month, the cider channel received instant validation. And the category is growing in popularity amongst both the big domestic players and small upstarts.
In June of last year, Sunoco rolled out the “Craft Beer Exchange,” in an attempt to capitalize on the growth of the craft beer market. The program, which started at 12 APlus accounts in the Buffalo, NY area has expanded twice since its inception – last November and earlier this year.
The beer, a low-alcohol gose-style, is appropriately named “Samuel Adams Boston 26.2 Brew” and it’s being made specifically for Boston Marathon runners. The nation’s largest craft brewer, Boston Beer Company, today announced a partnership with the Boston Athletic Association (B.A.A) making the brewers of Samuel Adams beers the official beer sponsor of the 116th Boston… Read more »
Earlier this month, Brooklyn Brewery President Steve Hindy visited the Harpoon Brewery in Boston to settle a Super Bowl bet. At the event, Brewbound.com spoke to Hindy about the state of the craft beer industry, rising ingredient costs and how the hundreds of small startups will fare in a competitive marketplace.
