MillerCoors today announced it would be re-launching its its low-calorie brand, Miller64.
The brand, previously MGD 64, features a refreshed look and will be supported with new advertising campaigns.
The full press release is below.
CHICAGO – MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring. Beginning this month, Miller64, previously MGD 64, will be available to consumers across the country.
The national re-launch of Miller64 — still 64 calories and the same crisp, light taste as before — will be supported with new television, radio, digital and out-of-home advertising. The new marketing campaign demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels.
“Whether it’s the man who gets a little exercise playing recreational softball or the woman who takes the stairs instead of the elevator, we are confident consumers will appreciate that Miller64 won’t undo all their efforts to maintain a balanced lifestyle,” said Rita Patel, Miller64 marketing manager. “Miller64 is the perfect light-beer choice for today’s consumers who are always on-the-go but strive to balance their responsibilities and social life.”
With 64 calories and 2.4 grams of carbohydrates per 12 ounces, Miller64 offers legal-drinking-age consumers the opportunity to feel good about their alcohol beverage choice. The beer is now available at bars, restaurants and grocery stores across the country.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.
MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.
Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.
The company also offers innovative products such as Miller64 and Sparks. The MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.
The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.
MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.