Anheuser-Busch Launches Breckenridge Brewery Good Company Hard Seltzer Line
With 30 years of experience brewing approachable, well-balanced beers in Colorado, Breckenridge Brewery just released its first line of hard seltzers called Good Company.
News
Craft beer industry news.
Four Peaks Brewing Co. Launches Kilt Lifter in Utah
Four Peaks Brewing Co., Arizona’s largest brewery, announced today the launch of Kilt Lifter Scottish Amber Ale in Utah. Kegs and bottled six-packs of the award-winning beer will be available throughout the Beehive State beginning this week.
Galipette Cidre Launches at Sainsbury’s Across the United Kingdom
Award-winning pure French cider brand, Galipette Cidre, has announced the launch of Galipette Cidre Brut into 300 Sainsbury’s stores across the UK in a new 500ml bottle format.
Von Ebert Brewing Releases Fresh Batches of Alemanian Pils and Vienna Lager
Von Ebert Brewing, the award-winning and locally owned Portland-based brewing company, will release new batches of two of its popular lagers today. Alemanian Pils, the 4.8% ABV German-style pilsner with balanced notes of bready malt and herbal, spicy hops will return in cans.
Boston Beer Revenue Reaches $1.74 Billion in 2020
Boston Beer Company’s sales increased 38.9% in 2020, generating $1.74 billion in revenue, according to the company’s earnings report released Wednesday afternoon.
NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores
Hard seltzer dollar sales at convenience stores are increasing at nearly double the rates of the rest of the off-premise retailers tracked by market research firm NielsenIQ. Over the last four weeks(ending February 6), off-premise dollar sales of hard seltzers increased 105% at convenience stores compared to the same period last year, while sales increased 55.9% in food (+55.9%) and 59.9% in drug stores.
New Consulting Firm Aims to Bridge the Gap Between Small Producers and Big Players
Industry veterans Ethan Stienstra and Dan Kiefer today officially launched their next endeavor, Ahead of the Curve Strategy, a Denver-based consulting firm that aims to apply their big brand knowledge to smaller craft breweries and beverage alcohol producers.
Montavilla Brew Works Releases Lovin’ Oregon for Oregon’s 161st Birthday
Montavilla Brew Works (MBW) has announced the canning of a new West Coast IPA that celebrates living in Oregon and coincides with the state’s 161st birthday. Lovin’ Oregon was brewed in collaboration with Heart in Oregon, a Portland company whose sticker featuring a green heart in the center of the state is ubiquitous in the Northwest.
Heineken Launches ‘Soccer Anytime’ Promotion
White Plains, NY – Soccer Anytime, by Heineken, is connecting soccer fans directly to the game through its MLS, UCL and Euro sponsorships. Beginning February 1st, fans can enjoy a cold Heineken while tuning in to their favorite MLS, UCL and Euro teams. The retail promotion with an Enjoy-Scan-Win consumer engagement featured on eye-catching POS,… Read more »
LCS and Breun Partner to Create Malting Barley Lines for Brewing and Distilling
Limagrain Cereal Seeds (LCS) and German barley breeding partner Breun nabbed the top six places in the Montana State University (MSU) 2020 Spring Barley Variety Trials statewide. LCS and Breun submitted six of the 25 total trial entries; all six came out winners.
Santa Rosa-Based Company Brews With 3D-Printed Hydrometer
Using additive manufacturing, Tilt Hydrometer successfully encased sensitive electronics in lightweight, flexible and durable plastic material available from Shapeways in a rainbow of colors for easy multiple-batch monitoring. As a result, tens of thousands of homebrew and professional brewery customers around the world now rely on the Tilt Hydrometer and its intuitive mobile app to create ideal brewing conditions.
National Beer Wholesalers Association Human Trafficking Awareness Campaign Hits Important Milestone
The National Beer Wholesalers Association (NBWA) announced today that the Distributors Against Human Trafficking initiative trained 5,164 distribution employees during National Slavery and Human Trafficking Awareness Month in January.
Hard Kombucha Makers Team Up to Drive Awareness of Emerging Segment
Ten hard kombucha makers are linking up to launch a national campaign to drive awareness and education of the emerging segment over the next five days in the lead up to “World Kombucha Day” on February 21.
Beer Kulture and Athletic Brewing Collaborate on Soul Sour Non-Alcoholic Beer
Beer Kulture, the nonprofit organization working to increase diversity and inclusion in the craft beer industry, announced a partnership with Athletic Brewing Company, America’s leading nonalcoholic brewer. The partners will brew and distribute a new, limited-release beer, “Soul Sour,” a refreshing and slightly sour brew for craft beer lovers committed to social change.