Craft beer industry news.
During the holiday season, it’s easy to get caught up in the pressure of extravagantly wrapped presents, but Heineken® believes that it’s what’s inside that matters most. During November and December Heineken® is asking drinkers to see past the trimmings, open a cold Heineken® and “Celebrate What’s Inside.”
During Boston Beer Company’s annual Great American Beer Festival breakfast, founder Jim Koch unveiled a new series of Samuel Adams ads and announced a new grant program that will give $1 million to early stage food and beverage companies. Koch said the new series of folksy ads, which highlight hop selection in Germany for Samuel Adams’ flagship Boston Lager, focus on “craftsmanship” and “artisanal values.” The ads end with the tagline: “Brewed inefficiently since 1984.”
Ecliptic Brewing’s Phaser Hazy IPA is back due to high demand from the public. After initially releasing it as a “Seasonal” beer last winter, Phaser fans will now be able to find the beer in limited runs throughout the year.
Mother Earth is pleased to announce it’s distribution partnership with Central PA’s largest wholesale source for domestic Craft: Westy’s Beer Distributor
Barrel House Z is launching its latest seasonal beer, Festbier | Märzen.
In this week’s Press Clips: Anheuser-Busch plans to feature NBA and MLB athletes in ad campaigns; Celis Brewery assumes sales responsibilities for Uncle Billy’s and Pedernales brands; the Beer Institute releases domestic tax paid estimate for August; and more news.
Left Hand will be releasing its 25th Anniversary Imperial Stout and celebrating 25 years of beer. At 12.1% ABV, it features assertive notes of dark chocolate, cherries and roasted coffee beans with a smooth warming finish. It will be available in 4-pack, 12oz bottles for $13.99 and a limited quantity will be available for purchase before you can buy it anywhere.
In the second episode of the Brewbound Podcast, New Realm Brewing co-founder Carey Falcone joins Brewbound editor Chris Furnari in a discussion about his career in the brewing business and the launch of the Atlanta-based beer company. Throughout the conversation, Falcone talks about his experience as a first-time entrepreneur, New Realm’s core values, the process of getting the brewery off the ground, and how he convinced former Stone Brewing Company brewmaster Mitch Steele to move across the country to join a startup in the South.
Deep Ellum Brewing Company announces the release of No Way Rosé – a tart Southwest-styled rosé ale with a prickly pear punch.
Oskar Blues Brewery announces a cult classic comeback – Death by Coconut Irish Porter returns for winter 2018 with kickoff events in taprooms on October 5.
Last year, 21st Amendment Brewery partnered up with homebrewer extraordinaire, Mike “Tasty” McDole, to collaborate on a delicious, limited-release IPA. The beer came and went far too fast so the brewery decided to bring it back for good. Releasing in six-packs, 15-packs and 19.2 oz cans, Tasty IPA returns this September through March 2019 – though it may look a little different than you remember.
This October, Civic Exchange Society (CES) will release CES-002 Liberated Passions Cider, the second libation in its new line of beverages.
Massachusetts Beverage Alliance (MBA) today announced the official launch of Homegrown Distribution, a boutique wholesaler focused on overlooked craft brands not currently getting enough attention from a network of five pre-existing wholesale partners across the state. As an offshoot of MBA, Homegrown Distribution will assume statewide sales and delivery responsibilities for several brands.
During a meeting with his company’s distribution partners, Dogfish Head founder and CEO Sam Calagione compared the brewery to a shark: In order to survive, it must keep swimming forward. Speaking to a room full beer wholesalers and brewery employees on Tuesday morning, Dogfish Head executives unveiled their 2019 plans along with an ask. Dogfish wants its distribution partners to prioritize sales of 60-Minute IPA and SeaQuench Ale.
