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Craft beer industry news.

Boston Beer Company Launches Truly Spiked & Sparkling Rosé

Though rosé wine has reached pop culture lexicon status, so has the wellness craze around balance. According to a recent survey of over 1,400 alcohol beverage drinkers, conducted online by The Harris Poll on behalf of Truly Spiked & Sparkling, half of alcohol beverage drinkers (50%) wish there was a healthier alternative for rosé wine. This summer, Truly Spiked & Sparkling is giving drinkers a new way to rosé with the debut of its newest style: Truly Rosé, a rosy-hued spiked sparkling water inspired by rosé wine with 100 calories and 1g of sugars.

A-B Highlights Diversity in Beer Photos

A-B Highlights Diversity in Beer Photos

In an effort to showcase a more diverse array of drinkers featured in stock imagery, Anheuser-Busch recently released hundreds of royalty-free photos that depict women and minorities enjoying beer produced by four of the company’s U.S. craft breweries. A-B, as part of an “Elevate” initiative aimed at “lifting up the beer category,” partnered with Pexels and Unsplash — websites that offer copyright-free photos – to “capture photos that truly reflect our beer drinking audience,” a spokesperson told Brewbound.

Perennial Artisan Ales Adds Distribution in Ohio

Sixth City Distribution today announced a partnership with St. Louis-based Perennial Artisan Alee. Perennial will be found in key craft establishments in Ohio beginning the week of July 30th with both package and draft options available.

Wiley Roots Releases Slush Mixed 4-Packs

Wiley Roots Brewing Company is releasing mixed four-packs of Slush on July 28-30, 2018 after being inundated with requests from customers.