Boston Beer Company Launches Truly Spiked & Sparkling Rosé

BOSTON — Though rosé wine has reached pop culture lexicon status, so has the wellness craze around balance. According to a recent survey of over 1,400 alcohol beverage drinkers, conducted online by The Harris Poll on behalf of Truly Spiked & Sparkling, half of alcohol beverage drinkers (50%) wish there was a healthier alternative for rosé wine. This summer, Truly Spiked & Sparkling is giving drinkers a new way to rosé with the debut of its newest style: Truly Rosé, a rosy-hued spiked sparkling water inspired by rosé wine with 100 calories and 1g of sugars. Truly Rosé is refreshing, easy-to-drink and available in a ready-for-anything slim can, the perfect complement to fun summer adventures.

All Truly styles are refreshing like sparkling water with 5% ABV and a hint of fruit. Truly Rosé takes its cues from rosé wine – it’s delicately sweet, a tad tart and fruity with a hint of California Chardonnay grapes. Like all Truly styles, it has 100 calories and 1g of sugars making it the refreshing go-to for those who love staying balanced but also love a good time.

“Summer can be the hardest, and most fun, time to balance a healthy lifestyle and social life,” said Casey O’Neill, a member of the innovation team behind Truly Spiked & Sparkling. “This was our inspiration when developing Truly Rosé; with a rosy hue, 100 calories, 1g sugars and 5% ABV, it’s a simple, fun take on the Rosé trend!”

The spiked sparkling water and rosé[1] categories are both seeing exponential growth with no signs of slowing down. Alongside rosé’s rise to fame as a staple in drinking culture, the number of alcohol beverage drinkers reporting that they typically drink spiked sparkling water/seltzer has increased by 44% in just two years.[2] According to Truly’s 2018 survey, roughly one in five (21%) alcohol beverage drinkers and nearly two thirds (64%) of spiked sparkling water/seltzer drinkers say spiked sparkling water/seltzer will be their alcohol beverage of choice this summer, suggesting that once drinkers try this emerging drink category, they love it.

Truly is available in a variety of other styles like Colima Lime and Wild Berry. Most popular are its Truly Spiked & Sparkling Mix Packs, which come in a both Citrus and Berry variety. Together, these Mix Packs sell more than any other hard sparkling water’s variety packs.[3]

Truly Rosé is now available for purchase in 12-packs for a SRP of $14.99 – $16.99 at select local retailers in Maine, New Hampshire, New York (Albany), Vermont, and rolling out to more locations later this year. Prices vary by market. For shop locators and purchasing details, visit: Trulyspikedsparkling.com/rose

Find Truly Spiked & Sparkling on Instagram, Facebook, and Twitter.

About Truly Spiked & Sparkling

Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. The innovators behind Truly Spiked & Sparkling worked tirelessly to develop a delicious spiked beverage that was not only delicious but a spiked option with lower calories and carbs. With 100 calories, 1 gram of sugars, and 5% Alc./Vol., Truly Spiked & Sparkling is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. Perfect for those looking to balance their social life and wellness routine, Truly is available in nine delicious styles: Rosé, Wild Berry, Colima Lime, Grapefruit & Pomelo, Pomegranate, Sicilian Blood Orange, Lemon & Yuzu, Blueberry & Acai, and Raspberry & Lime. #LiveTruly

Survey Method

These surveys were conducted online within the United States by The Harris Poll on behalf of Truly Spiked & Sparkling from June 14-18, 2018 among 1,930 U.S. adults ages 21+, among whom 1,468 drink alcohol beverages, and June 23-27, 2016, among 1,964 U.S. adults ages 21+, among whom 1,293 drink alcohol beverages. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodologies, including weighting variables and subgroup sample sizes, please contact Suzanne Pace at Suzanne.pace@bostonbeer.com.

Truly Spiked & Sparkling is a registered trademark of Hard Seltzer Beverage Company, LLC, an affiliate of the Boston Beer Company.

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