Beer Industry News, Insights, Jobs, & Events

Mocktail Club, the NA sparkling beverage brand founded by Pauline Idogho in 2019, has accomplished an unlikely feat: landing placement in 100 Virginia ABC stores, possibly one of the first times an adult non-alc (ANA) brand has cracked a control state system.

Allagash Brewing founder Rob Tod brought something of a family heirloom – and a piece of American beer marketing history – for a show-and-tell segment in his keynote address to the New York State Brewers Conference in Albany last month.

Bev-alc returned to growth in Circana-tracked off-premise channels in Week 2 of St. Patrick’s Day celebrations, according to the latest report from the market research firm.

The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.

Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.

The former executive team behind Casamigos (minus its celebrity owners) is making another move in the bev-alc industry with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.

If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).

Abita Brewing Company’s 40th year could be its biggest since the mid-2010s craft beer boom. The Louisiana craft brewery’s forecast for 2026 is 170,000 barrels – nearly double its previous annual output, Abita president Troy Ashley told Brewbound.

I think we’ve all learned to do a proper whenever we hear TILRAY is done making deals at this point – although this time it’s for … Popsicles. Hmmm, OK, ya got me – do go on.

Firestone Walker is taking over U.S. production of Trumer Pils and acquiring the U.S. rights of the craft pilsner from The Gambrinus Company, the companies announced today.

Reyes Taps Breakthru Vet to Lead Integration; Tilray Strikes Licensing Deal for Hard Popsicle RTDs; Tilray Takes BrewDog to the Hamptons; and more headlines.

Constellation Brands has agreed to terms to acquire HOPWTR, expanding the beer and spirit giant’s presence in the fast-growing non-alcoholic space. The deal comes roughly five years after Constellation’s initial investment in HOPWTR in 2021 through its Venture division.

Hours after a Bloomberg report sent the beverage-alcohol rumor mill into overdrive about a potential deal between spirits giants Pernod Ricard and Brown-Forman, both companies confirmed Thursday evening that they are in talks.

March Madness has brought upsets, buzzer beaters and a boost to some beer brands’ draft sales, according to a new report from on-premise data firm BeerBoard.