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Craft Navigating a ‘Perfect Storm’ of Waning Consumer Demand, Distributor Disinterest and Dried-Up Draft Sales

Craft Navigating a ‘Perfect Storm’ of Waning Consumer Demand, Distributor Disinterest and Dried-Up Draft Sales

Craft beer has entered “no to negative growth territory,” Brewers Association (BA) chief economist Bart Watson said during a year-end webinar last week. “We were in double-digit growth as recently as 2014, 2015, and then we moved into kind of a more developed, slow, single-digit growth rate,” Watson said. “COVID hit, and we had the worst year in craft history in 2020 with a partial bounce back in 2021.

CPI: Beer Inflation Has ‘Reemerged’ This Fall

CPI: Beer Inflation Has ‘Reemerged’ This Fall

After a seven-month slowdown, beer inflation “has reemerged in the past three months,” Brewers Association (BA) chief economist Bart Watson wrote on Twitter/X, following the release of the October Consumer Price Index (CPI) from the U.S. Bureau of Labor Statistics (BLS).

Bart Watson: Craft Market Isn’t ‘Maturing,’ It Has ‘Matured’

Bart Watson: Craft Market Isn’t ‘Maturing,’ It Has ‘Matured’

The demand for craft beer isn’t growing anymore, and craft has officially become a mature – not maturing – market, Brewers Association (BA) chief economist Bart Watson told industry members Monday at the Massachusetts Brewers Guild’s Technical Brewing and Business Conference, held at Jack’s Abby in Framingham, Massachusetts.