RTD

Gold Bar Whiskey is entering the ready-to-drink (RTD) sphere, and it’s rolling out with the support of Joe Cool himself: Hall of Fame quarterback Joe Montana.

Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO. The tequila brand’s parent company, Calabasas Beverage Company (CBC), received a strategic investment from the Pérez family, owners of Grupo Solave.

Drnxmyth, a pioneering startup in the ready-to-drink cocktail space, is shutting down. The closure comes after a number of challenges, including struggles to lower margins, a tough pivot from its original e-commerce focus, and difficulties in securing a viable wholesale path.

Hard tea is all the rage right now, but one ready-to-drink (RTD) company has been championing the style since 2013.

“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).

Rémy Cointreau has acquired a minority stake in French non-alc spirits company JNPR, joining other major spirit groups with bids on the growing category.

Hard tea continued to fill Boston Beer’s sails in Q2, but it was newbie Sun Cruiser that put in the brunt of the work rather than veteran Twisted Tea, company leadership shared Thursday during a call with investors and analysts.

When Geoff Dillon founded Dillon’s Small Batch Distillers in 2012, he wanted to make whiskey and other bottled craft spirits, inspired by the natural surroundings of the distillery’s backyard in Niagara (Ontario, Canada). Thirteen years later, Dillon’s gin- and vodka-based 5% ABV canned cocktails (RTDs) are what’s leading the way.

Dust off your old trucker hats – Von Dutch is back.

Will Justin Glaze find love on this season of Bachelor in Paradise? Only time and reality TV producers who violate their non-disclosure agreement will tell, but we do have the scoop on Glaze’s new labor of love: a ready-to-drink (RTD) cocktail brand that launched Tuesday.

Once a niche liqueur with roots on the Italian coast, Limoncello is now riding the trend wave of Italian cocktails and liqueurs, and bubbling up on U.S. cocktail menus and store shelves in ready-to-drink (RTD) form.

Half a decade after wading into distilling, Massachusetts-based Trillium Brewing is diving into the ready-to-drink (RTD) canned cocktail segment.

The O.G. celebrity tequila has made its way into canned cocktails. George Clooney’s Casamigos announced today the launch of Casamigos Margaritas, its first ever ready-to-drink product.

In California’s Coachella Valley, Peter Heimark, president and CEO of Indio-based Heimark Distributing, reported that it was “100 degrees and rising,” and shared that NA beers are taking off in the desert, among other observations.