Hard Tea’s $2.1 Billion Market Is Highly Concentrated
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
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Molson Coors to Acquire Monaco Maker Atomic Brands
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
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Circana Weekly Scans: Halloween Delivers Treats for Spirits and RTDs, Tricks for Beer and Wine
Halloween is officially logged in bev-alc scan data and there’s no reason to be afraid, Circana EVP of BevAl Scott Scanlon wrote. During the week ending November 2, total beverage-alcohol dollar sales declined 2.3% year-over-year (YoY), but increased 4% week-over-week (WoW).
RTDs Keep Climbing, Led By Seasonal Swaps with Beer
Ready-to-drink (RTD) cocktails are now a regular part of drinkers’ routines, with consumption frequency picking up and stealing the most share from beer, especially in the summer.
New Belgium to Test New RTDs, Add Bell’s Two Hearted Stubby Bottle, Take Oberon Light Year-Round
A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.
A-B Investing in NA and Beyond Beer Expansion; ‘Moving Fast to Where Consumers Are’
Anheuser-Busch InBev’s (A-B) business continues to be primarily driven by its core traditional beer brands, but the company believes it can also be a leader in non-alcoholic (NA) and beyond beer, CEO Michel Doukeris shared Thursday during the company’s Q3 earnings call with investors and analysts.
A-B’s Cutwater Spirits Up Triple-Digits in Growing Spirits-Based RTD Segment
One constant in beverage-alcohol’s rollercoaster 2025 has been growth in the spirits-based, ready-to-drink (RTD) canned cocktail segment. Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.
Boston Beer Q3 2025: Angry Orchard, Sun Cruiser Gains Can’t Offset Losses
Boston Beer’s transformation from a craft brewer to an adult beverage company, which began in earnest about a decade ago, is looking like an even better bet as traditional beer’s declines outpace those of the beyond beer segment.
Future Teams with Ohza Founder Ayotte for RTD Cocktail Brand Roué
Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.
Kylie Jenner’s Sprinter Brand Raises $4M
Vodka soda RTD Sprinter Spirits reported it had secured over $4 million in new investment as part of a $12 million round it is currently raising, per a Securities and Exchange (SEC) Form D filed on Friday.
Sazerac Partners with Andrews Distributing on New RTD Brands
Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.
Spirits RTDs: Growth Cools As On-Premise, Unique Flavors Heat Up
Growth is slowing down for spirits-based RTDs, but gains in the on-premise and emerging flavor categories hint at opportunities, according to bev-alc consulting and data firm 3 Tier Beverages.
Rhinegeist VP of Sales: Gen Z Consumers Are Craft Curious, But ‘They Just Don’t Understand It’
Ready-to-drink cocktails (RTDs) remain one of the hottest segments in bev-alc, seemingly avoiding the quick rise and fall of the former new kid in town, hard seltzer (for now). Even the previously formidable flavored malt beverage (FMB) segment is starting to see the impact of consumers moving away to the more premium, typically spirits-based offerings.
Dogfish Head Rides Canned Cocktail, Juicy Pale Ale Momentum; Extends Grateful Dead Partnership
Summer ended with Dogfish Head riding momentum in both canned cocktails and its beer portfolio.
How Adult Non-Alc Brand Stursi Built Buzz Before Its First Can
The entrepreneur’s journey is often messy, but in the case of Stursi, publicly sharing the highs and lows may have given its founders an initial sales boost.
Coca-Cola’s Red Tree Moves Fresca Mixed From Constellation Brands to Sazerac
Sazerac and Coca Cola’s bev-alc subsidiary are embarking on a new partnership.