RTD

Blake Lively’s Betty Booze is expanding with a new vodka-based ready-to-drink cocktail line.

Anheuser-Busch InBev (A-B) is shaking up its distribution network for its spirits-based, ready-to-drink (RTD) cocktail brands. The moves are concentrated in California, where A-B told Republic National Distributing Company (RNDC) it would move the Cutwater Spirits RTD family to Southern Glazer’s Wine and Spirits (SGWS).

Are Californians over tequila? A new report indicates that Californians’ thirst for spirits has declined, fueled by a drop in agave spirit volumes. But that’s not the entire story.

A heat wave is hitting liquor shelves as spirit brands and ready-to-drink (RTD) cocktails aim to spice up sales with new fruit and hot pepper-driven flavors.

Margaritas will be the order of the day on Cinco de Mayo, according to a new study from consumer insights firm Numerator. More than three-quarters (78%) of respondents who plan to purchase alcohol for the holiday told Numerator they will be drinking margaritas, followed by beer (51%).

It’s not often that the genesis for a canned cocktail is a home-cooked dinner. But for friends Vishal Patel and Parit Pathak, the idea for their ready-to-drink (RTD) cocktail brand, Junglee, came from their mothers’ cooking.

Republic National Distributing Company’s (RNDC) portfolio in California has shrunk again, as Gallo moves its popular High Noon Sun Sips ready-to-drink (RTD) canned cocktail line to the Reyes Beverage Group.

The origin story of Oregon-based 2 Towns Ciderhouse is very similar to the humble beginnings of many craft brewers: childhood friends with a passion for the craft, and a basement. 15 years later, founders Aaron Sarnoff-Wood and Lee Larsen have grown the company to be the second largest cider brand in grocery nationwide.

More Minute Maid Spiked ready-to-drink (RTD) options are on the way from Coca-Cola’s “firewalled” bev-alc subsidiary, Red Tree Beverages.

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.

Crystal Light Vodka Refreshers are rolling out to 10 states this month. A collaboration between Kraft Heinz and Harpoon maker Barrel One Collective, the 3.8% ABV vodka-based seltzer has 77 calories per 12 oz. serving, making it “the lowest-calorie ready-to-drink [RTD] cocktail on the market,” according to a press release.

Sisterhood is powerful, especially for Kelly Gasnik and Jill Burns, founders of Austin Cocktails. The sisters started the spirits-based ready-to-drink cocktail brand in 2012, helping to spearhead the current wave of canned cocktails.

Ready-to-drink (RTD) cocktails may be one way through the bourbon glut, according to Bardstown Bourbon president Pete Marino.

Another major spirits group has blamed geopolitical instability for cutting its sales outlook.