Hard Tea’s $2.1 Billion Market Is Highly Concentrated
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
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Molson Coors to Acquire Monaco Maker Atomic Brands
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
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OldKnow Beverage Attempts to Make Absinthe Approachable with New Spirit-Based Hard Seltzer
OldKnow Beverage Co. launched Verte Absinthe Spirited Seltzer last month, an absinthe-based ready-to-drink canned cocktails (RTD) that the Rabun Gap, Georgia-based company believes is the first on the market.
Pricing, Problems, and Potential: A Look at RTD Cocktails Packaging
When choosing what beverage alcohol product to drink, components like base spirit, flavor, and nutritional information are some of the primary factors that guide individual decision-making. Will it be wine, beer, spirits, hard seltzer, or something else? It is time for something tropical, or would floral notes satisfy?