RTD

Incremental innovation and clear brand identity were running themes throughout Boston Beer’s presentation to wholesalers in Los Angeles last week. Boston Beer shared an edited recording of the meeting with Brewbound this week.

With tequila and vodka-based RTDs dominating the sales charts, is there room for rum to make a play?

Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Brown-Forman net sales increased 3% to $1 billion in Q1 FY 2024, but took a hit in the U.S. due to slower whiskey sales, supply chain challenges, and rebuilding inventory.

In bringing together two of the biggest names in beverage – Jack Daniel’s & Coca-Cola – for a ready-to-drink (RTD) cocktail, Dallas Cheatham, Brown-Forman’s ready-to-drink portfolio director, knew the consumer buy-in was there.

Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.

Growing up, Spencer Hoddeson said he mostly heard the term “gay” in a negative context. Now, he wants to destigmatize the word and create representation in spaces that traditionally don’t have LGBTQ-owned products, one Gay Water at a time.

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?

Five years into business, JuneShine – a Southern California-based hard kombucha and canned cocktail maker – is eying its next chapter, focused on being not just a leader in the segments it participates in, but a competitor in the total bev-alc space.

Blake Lively is the newest celebrity to jump into the booze world, although she’s already had one foot in the door.

Tepache, a fermented beverage native to Mexico, has been enjoyed south of the border since pre-Columbian times, but to many Americans it’s still an unfamiliar drink, particularly as a commercial product.

In 2017 Alix Peabody launched Bev, a Los Angeles-based canned wine and spritz brand, by cashing in her 401(k) to purchase 300 gallons of rosé.

After an explosive few years, the ready-to-drink rise is showing signs of moderating but larger formats of pre-mixed cocktails may be an emerging growth opportunity, according to NIQ during the company’s C360 conference yesterday.

Legislation to expand sales of spirit-based ready-to-drink (RTD) cocktails in California is moving forward today, after the state Senate unanimously passed a bill allowing those products to be sold in grocery and convenience stores.